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Job description / Role
Data Scientist - Dubai
- Identify, analyze, interpret trends and discover hidden patterns in complex structured and unstructured data sets.
- Develop digital media audience’s segmentation and usage behavior clusters to support commercial, marketing, editorial, product and content decision making.
- Support digital and TV teams with root cause, multivariate, conjoint analysis, propensity to churn, propensity to buy and lifetime value modelling using Big data tools.
- Detect changes in customer behavior, and make data-led recommendations to improve existing products, services and applications.
- Develop cohort analysis to undertake product and consumer usage evaluation in particular to support native app versioning.
- Develop algorithms to enable look–a-like modelling and audience profiling.
- Support and champion metrics creation covering customer and content performance.
- Make recommendations for data harmonization and customer centricity (ie. Single sign on, unique customer ID).
- Manipulate and transform data to optimize analysis and verify data for accuracy and completeness.
- Work with business and data management teams to translate data requirements into functional specifications.
- Develop an acute understanding of product, marketing and business needs through constant engagement with internal and external stakeholders.
- Work with Technology team to develop databases and implement Big data analytics roadmap.
- Work with data governance team to help drive consistency in MDM and data definitions to create a trusted source of data.
- Locate and define new process improvement opportunities.
Requirements
- BS in Mathematics, Economics, Computer Science, Information Management or Statistics
- Minimum 4 years’ experience in solving business problems through data driven quantitative methodologies as Senior advanced data analyst or data scientist. Preferably in a Digital media industry.
- Solid experience with digital measurement and analytics platforms (i.e. Google, adobe)
- Experience in creating econometric descriptive and predictive models in Digital space (unstructured data).
- Adapt to queries, report writing and presenting findings
- Strong quantitative analytics skills specifically classification trees, cluster analysis, and regression.
- Significant experience in a similar role and industry
- Experience with Amazon Web Services Big data platform is a plus
- Strong knowledge and experience using Big Data analytics tools and languages (ie. R, Python, SPARK, Lambda).
About the Company
MBC GROUP is the largest media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates.
Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).
Furthermore, part of MBC GROUP is Shahid and its premium subscription-based service Shahid VIP, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.