Job description / Role
Responsibilities:
1.Data Analysis and Visualization:
- Analyze large datasets to identify trends, patterns, and opportunities for optimization in content performance, audience engagement, and revenue generation.
- Develop interactive dashboards and visualizations to effectively communicate insights to stakeholders.
2. Predictive Modeling and Machine Learning:
- Build predictive models to forecast audience behavior, content consumption patterns, and advertising performance.
- Implement machine learning algorithms for personalized content recommendations and targeted advertising campaigns.
3. A/B Testing and Experimentation:
- Design and execute A/B tests to evaluate the impact of different media strategies, content formats, and user experiences.
- Interpret test results and provide actionable recommendations for improving performance and user satisfaction.
4. Audience Segmentation and Persona Development:
- Utilize clustering and segmentation techniques to identify distinct audience segments based on demographics, behavior, and preferences.
- Collaborate with marketing and content teams to develop audience personas and tailor content strategies to specific audience segments.
5. Collaborative Problem-Solving:
- Collaborate cross-functionally with stakeholders from marketing, content, product, and engineering teams to address complex business challenges and drive data-driven decision-making.
Requirements
- Bachelor's or Master's degree in Computer Science, Statistics, Mathematics, Data Science, or a related field.
- Proven experience (5 years) working as a data scientist or similar role in the media, entertainment, or related industry.
- Proficiency in programming languages such as Python, R, or SQL for data analysis and manipulation.
- Strong understanding of statistical concepts and experience applying them to real-world problems.
- Experience with machine learning techniques and libraries (e.g., scikit-learn, TensorFlow, PyTorch).
- Excellent communication skills with the ability to translate complex technical concepts into actionable insights for non-technical stakeholders.
- Strong problem-solving skills and a passion for leveraging data to drive business impact.
- Experience with media
- analytics platforms, content management systems, and digital advertising technologies is a plus.
Unfortunately, due to the high number of responses we receive we are unable to provide feedback to all applicants. If you have not been contacted within 5-7 days, please assume that at this stage your application has been unsuccessful.
About the Company
MBC GROUP is the largest media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates.
Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).
Furthermore, part of MBC GROUP is Shahid and its premium subscription-based service Shahid VIP, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.