Digital and E-commerce Manager

Job description / Role

Company Description

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

Job Description

Digital and E-commerce manager will initiate, plan and manage the implementation of the hotel's brand website as the priority channel of electronic distribution, and to optimize the hotel's overall digital presence, to maximize exposure, grow market share and successfully strengthen the hotel's position in key feeder markets.

- Ensure Hotel website content (pictures and text) is always up to date in all languages available, according to the corporate standards, and as per the brand guidelines on website and all third-party websites including Mobile App's.
- Monitor & assist the Revenue team in ensuring rate parity throughout all e-distribution channels.
- Liaise with the Regional office for deploying website enhancements and functionality upgrades.
- To develop online marketing plans geared to ensure that the hotel is suitably positioned and covered on the internet.
- Review and maintain rate and room type descriptions (e.g., translations, images, etc.) in coordination with the Revenue Director/Manager.
- To monitor ROI of the online campaigns and the management of all online channels.
- Support and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales).
- Create and implement promotional content for special offers and packages, in coordination with the hotel's Marketing and Revenue Managers.
- Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible natural page rank in the languages available

Requirements

Qualifications

- 2-year experience (minimum) in marketing in hospitality industry.
- Excellent capability in English language and other international language will be an advantage

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.