Digital Marketing Assistant - Ounass - UAE National

Job description / Role

Running and reporting on Google campaigns

- Running all topline numbers for reporting dashboards for Ounass
- Reporting dashboard WoW performance by channel
- Weekly Reporting on new customer acquisition.
- Running app download reports via Adjust tool.
- Brand specific campaign performance reports
- General ad hoc data gathering/reporting requirements
- Setting up and maintaining UTM tracking tags
- Competitor analysis and data gathering to understand and collate key competitor campaigns and launch timings.
- Consolidating monthly costs
- Reporting daily on campaigns performance (ROI, IS, CTR) across accounts and markets
- Running paid advertising across SEM channels
- Keyword research for key search campaigns
- Own the ad copy creation process
- Updating all regions with new ad copies and required extensions
- Monitor and enhance active bid strategies
- Maintaining digital marketing calendar
- Communicating new brands, add to search accounts and removing discontinued brands.
- writing of paid search copy and site links, including getting these translated.
- downloading customer lists to create custom audiences.
- Setup of google search ads and social media.
- Maintain SA360 budget groups & strategies
- Ongoing SA360 Templates creation and fixing
- Audience/ remarketing lists update
- Ongoing campaigns optimization - performance based
- Briefing creatives requirements via jira
- Coordinating campaign asset delivery and translations
- Delivering assets to digital marketing analysts and ensuring campaigns go live according to deadlines.
- Assisting in coordinating other team members to ensure costs are being managed and flagging/understanding when targets are not being met

About the Company

Established in 1979, Al Tayer Group is a privately-held, diversified company with operations in 12 countries in the Middle East and beyond. With over 7,800 employees from 95 different nationalities, the Group has its headquarters in Dubai, UAE.

Al Tayer Group operates leading, quality-focused businesses in automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution, engineering as well as interiors contracting. The Groups portfolio includes several of the worlds leading brands such as Armani, Bvlgari, Banana Republic, Ford, Ferrari, Gucci, Gap, Harvey Nichols and Maserati. The Group operates over 180 stores across multiple markets in the Middle East. In addition, Al Tayer Group has investments in commercial real estate, contracting, supply chain management, precision tools manufacturing and travel agency services.