Digital Marketing Associate

Job description / Role

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

What you'll be doing

The Associate Digital Marketing supports the promotion of Chalhoub University and the team's activities across the Group as well as externally. You will be instrumental in the planning, development and execution of the Chalhoub University communication strategies, to elevate the learner's engagement with digital learning platforms and programs.

- Plan, implement, develop, and execute successful Chalhoub University communications and marketing strategies and campaigns to drive growth of the Chalhoub University platform.
- Develop solid understanding of the Chalhoub University offerings to design relevant and engaging content for marketing purposes.
- Assist in creating and managing learning support tools (course branding, platform graphics, videos, brochures, presentations, invitations, roll-up banner, etc.) by supporting in their design, copywriting, and assisting until their final production.
- Work closely with different stakeholders to communicate about Chalhoub University programmes and events, innovation, and priorities to enhance overall engagement.
- Liaise with internal stakeholders to write communication tools (newsletters, posts, press releases, email newsletters, quotes, briefing documents, presentations...) in line with the Group's brand identity guidelines.
- Drive internal Social media strategy execution for Chalhoub University.
- Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors' activities, and evaluating market campaigns.
- Analyzing online engagement across platforms to optimize marketing engagement strategies.

Requirements

What you'll need to succeed

- 2- 3 years of experience in digital marketing position with an international company
- Working knowledge of email marketing platforms, Google Analytics, graphic design, and video editing tools
- Strong project management and organisational skills
- Excellent communication and teamwork skills
- A fluent command of spoken & written English is a must; Arabic will be a plus
- Proficient in Adobe Photoshop/ Canva for designing graphics and enhancing visual elements for digital and print media.
- Ability to create and edit high-quality video content using software like Adobe Premiere Pro or Cap Cut Pro.
- Strong Understanding of AI tools and their integration into marketing strategies for tasks such as personalized content recommendations.

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.