Digital & Marketing Executive

Job description / Role

Working across social and digital media and driving the implementation of initiatives to identify the most relevant key influences related to outbound travel to Britain from the Gulf Markets; and to enhance the user engagement delivery against the regional key performance targets.

SPECIFIC TO THE JOB:
- Good understanding of VisitBritain’s role, general business and marketing approach
- Excellent knowledge of the digital & online landscape and consumer trends in GCC, and good understanding of the market dynamics and culture
- Good understanding of the GCC travel industry, UK tourism landscape and key tourism players
- Good experience in online marketing and social media, preferably from a digital agency background
- Good relationship building with different stakeholders, particularly social influencers
- Good planning and administration skills, including financial management and experience of making limited budgets go a long way, and good awareness of corporate governance requirements
- Global perspective and experience of dealing with different cultures
- Influencing & negotiation skills with an ability to communicate effectively with a wide variety of stakeholders at all levels - locally and internationally, internally and externally
- Educated to university-level standard, preferably with a marketing qualification
- Fluent written and spoken Arabic and English
- Flexibility – ability to manage a number of projects simultaneously

SALARY: 15,500 AED PER MONTH all inclusive

Requirements

CORE COMPETENCIES

Championing tourism to Britain
- Engaged with VisitBritain’s strategy and vision and can demonstrably contribute towards delivering these
- Able to focus on a clear goal in all actions and decisions and openly articulate this to your team colleagues
- A true advocate for Britain and tourism

Being the best
- Good knowledge of Britain’s tourism product and our business with enthusiasm to constantly update skills and knowledge
- Keen to share own and VisitBritain’s expertise with external organisations and individuals
- Awareness that VisitBritain is a public body which needs to deliver and demonstrate value and probity in everything we do

Working together
- Open-minded and ‘can-do’ attitude which encourages innovation, embraces change and displays resilience against adversity
- Participate fully as a team member in building an atmosphere of openness, honesty, respect, co-operation and fun
- Visible, approachable, accountable and available

Serving our customers
- Able to have an effective relationship with all customers and meet their expectations
- Continually looking for opportunities to work in partnership with other teams and/or external organisations
- Inspire and empower other people by demonstrating trust, openly valuing their expertise and clearly stating your expectations

About the Company

VisitBritain is the national tourism agency, responsible for marketing Britain worldwide & developing Britain’s visitor economy. A non-departmental public body, funded by the Department for Culture, Media & Sport, we work with partners in the UK & overseas to ensure that Britain is marketed in an inspirational & relevant way around the world. Our partners include government agencies such as UKTI, airlines & operators, global brands such as Samsung as well as the official tourism bodies for London, England, Scotland & Wales.