Job description / Role
• Manages clients’ social media campaigns in coordination with our appointed agencies.
• Plan, execute, and review all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Brainstorm campaign ideas.
• Run, monitor, and optimise campaigns on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc and other tools such as programmatic.
• At least 5 years of experience
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Ad campaigns
• Experience in using design and editing software (Illustrator, Photoshop, InDesign, Final Cut Pro, etc.)
• Experience with a content management system
• Proficiency in both Arabic & English along with excellent writing skills
About the Company
Our aim is to provide our clients and candidates with a consistent, quality service that goes beyond the norm, giving them peace of mind and complete trust in our ability to meet their needs.
Big Fish consultants specialise in their fields and have extensive experience in the region and beyond. We take pride in our knowledge and network and believe that our relationships are built on trust and integrity and are made for the long term.
At Big Fish, as well as caring for the people we work with, we also care about the world and environment we live in, that's why Big Fish support initiatives that promote human welfare, environmental protection and sustainability.