Digital Marketing Manager

Job description / Role

POSITION

- Develop and execute annual E-Marketing plan including:
- Online distribution management
- Database Acquisition and e-mail campaigns
- Search engines' optimization / marketing activities
- Social media Strategy
- Online advertising
- Mobile marketing
- Tracking, analysis and control
- Manage and execute an e-Commerce strategy to include all online marketing efforts of the property including traffic and revenue generation programs via SEO, SEM, affiliate relationships, email, and other online mechanisms.
- These programs will cover both acquiring new customers and encouraging repeat visits by existing customers.
- Preserve brand standards and price consistency across all online distribution channels.
- Gather and analyze intelligence on markets' threats and opportunities.
- Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform etc.
- Build a destination-focused web strategy.
- Manage strategic alliances with online travel agencies.
- Stimulate support and development of the online strategy within the hotel.

Requirements

SKILLS & EXPERIENCE

- Minimum 3 years of experience at any marketing function, preferably in the digital marketing field
- Strategic thinker and decision maker
- Passionate about the digital world, self starter and Fast learner
- Familiarity with Content Management systems
- Basic html knowledge an asset
- Comfortable working with photo-editing software; Photoshop for example
- Familiarity with Google Analytics or other web analytics tools and metrics
- Past experience purchasing online display advertising and coordinating online campaigns
- Knowledge of search engine optimization/marketing practices also an asset

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.