Digital Marketing Manager - Beauty

Job description / Role

We are Chalhoub Group, a leading family business in the world of beauty, fashion and gifts. We have blended our Middle East expertise and intimate knowledge of luxury to offer service excellence to all our partners and a unique experience to all our customers for over 6o years

As we continue to grow, it's our vision to become a hybrid retailer, bringing luxury experiences to the fingertips of customers everywhere.

Our passionate teams drive our vision forward, without them, we couldn't create luxury experiences for our customers. Through opportunities, development and support, we empower each and every employee to achieve their career goals - and beyond. It's an exciting journey we're on, and one you could be part of.

What we are looking for : Marketing Manager - Beauty

We are currently recruiting for a Digital and Brand Marketing Manager who knows how attract and engage target audiences across all channels in digital (owned, earned, paid) and in traditional marketing (in-store, events, activations) to support the business objectives. You will work on the online and offline strategies and implement them. In addition, you will evaluate the market conditions, competition activities and ensure adherence to allocated budget while driving platform growth (traffic + conversion) across channels (preferably in consumer goods/luxury space). You will be a high-level strategic thinker, keen to roll-up-your sleeves and be a detail-oriented executioner!

What you will do
Digital Marketing
- Build & Maintain the Digital strategy for the Middle East and Pan India (Social Media, Influencers, Driving eCom, Display..etc)
- Drive the roll-out of the strategy and ensure consistent and on-brand execution
- Build strong partnerships with key Digital platforms (Google, Facebook, YouTube…etc.)
- Manage external agency handling Media Buying
- Build strong consumer engagement campaigns with relevant digital content
- Define & Maintain the influencer strategy by brand by market (F2F Meetings, Seeding, Collaborations..etc)
- Develop and implement MEJV social strategy both at organic and paid levels
- Build and implement an SEO strategy by brand by market - when need be
- Measure and report performance of all digital marketing actions and assess against goals
- Evaluate data to identify trends and opportunities across the digital market. Making suggestions and changes based on results to continually increase conversion rate

eCom
- Lead Account Management for all eCom accounts (Pure Players, eTailers, Marketplace)
- Manage the eCom presence in India market through the Distributor arm
- Draw creative plans with Online Partners to increase Sales & Exposure Potential across their platforms
- Take full accountability of Marketing Campaigns under the eCom Partners' umbrella
- Set tailored Marketing plan per Account
- Set Sales Objectives for eCom accounts by value & quantity & remain accountable for achieving them.
- Consistently follow up on Sales & Exposure performance and intervene when required

Brand Marketing
- Formulate, direct and coordinate marketing activities and policies to promote products and services
- Participate with the General Manager in setting up the yearly plan suitable for the region and as per the brands guidelines
- Participate with the General Manager in strategic meetings with distributors and retailers to negotiate marketing activities and exposures
- Negotiate brand support with all distributors
- Recommend marketing mix for existing shops and new openings and ensure smooth implementation once approved by the Global team
- Oversee all promotions and advertisement activities to ensure alignment with set objectives
- Identify, develop and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors
- Monitor the market trends and competition
- Build and maintain the relationship with the different distributors

General Operations
- Update the team members and distributors with the latest marketing calendars
- Build a library of the images and assets received from the Global team
- Follow up with the distributors and ask for reports of each activation or new launch
- Plan and execute the Makeup Tour across the region
- Plan and execute the Training seminar for the region (with the international trainer and TR)
- Provide the Global team with all the reports required
- Prepare a launch plan and a launch report for each and every launch & share with Global teams
- Be in direct and continuous contact with the Global team for all the marketing plans, activities, strategies and support needed

Requirements

What you need to succeed in this role
- Ability to create content, write captions in English/Arabic
- Budget management experience
- Excellent knowledge of Social Media and paid ads understanding, including Instagram, You Tube, Facebook, Snapchat and Twitter.
- Knows how to pull and read basic reports
- Experience with Google Analytics and ability to track and measure conversions
- Understanding how the e commerce landscape works
- Understanding campaigns ROI and SEO
- Experience in social media platform management, media buying and ecommerce in terms of managing accounts

Ready to join our exciting transformation to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere? Now's your chance. By being part of our journey here at Chalhoub Group, you can make a real impact on customers and some of the finest brands in the world. In return, you'll have everything you need to innovate your career.

What we can offer you

We will help shape your journey with us through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers the opportunity to support careers that may span different teams, different job roles, different categories and even different countries. We offer diverse career paths for those who show drive and passion as well as the desire to learn and grow.

Amazing benefits
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, life insurance, child education contribution & exclusive employee discounts .

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.