Digital Marketing Specialist

Job description / Role

Want to work with a progressive, forward thinking Company who will inspire you to be the best? We are seeking a highly skilled and creative Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing our digital marketing strategy to enhance our online presence, engage with our audience, and drive sales. This role involves working across various digital channels, including social media, email marketing, SEO/SEM, and content marketing.

What you’ll be doing
- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimise spend and performance based on the insights
- Collaborate with internal teams to create landing pages and optimise the user experience
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Salary:
AED 5,000 to 9,000 per month inclusive of fixed allowances.

Requirements

Are you the person we are looking for?
- Fluent English - verbal and written
- Bachelor's degree in marketing, digital technologies, or relevant field
- Proven working experience in digital marketing, particularly within the industry
- Highly Experienced in B2B Marketing Strategies
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimising landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Solid Knowledge in Google Tag Manager and Website Tagging
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement.

Key Skills:
- Excellent communication and interpersonal skills
- Strong analytical and project management skills
- Creative thinker with a problem-solving attitude
- Ability to work independently and as part of a team
- Proficient in marketing research and statistical analysis

You can find out more about Yo via our websites and/or socials but if you think you could be our perfect match, get in touch!

About the Company

Yo Telecom is an award winning telecommunications provider that specialises in small to medium sized businesses. In such a competitive market where there are hundreds of service providers, Yo Telecom offer a fresh approach to help unify all suppliers into one simple, broken down, monthly bill.

Yo Telecom specialise in creating an unbeatable voice, data, mobile and telephony solution for business – whether that is home office based, or with 250 employees in 10 locations around the country. Our expert knowledge can make a great difference to business, helping increase efficiency, effectiveness and send productivity through the roof!