Job description / Role
• Executing tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search
• Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimizing copy and landing pages for search engine marketing
• Performing ongoing keyword discovery, expansion, and optimization
• Researching and implementing search engine optimization recommendations
• Researching and analyzing competitor advertising links
• Developing and implementing link building strategy
• Working with the SEO team to ensure SEO best practices are properly implemented on newly developed code
• Working with editorial and marketing teams to drive SEO in content creation and content programming
• Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Content Management & production tasks
• Online content deployment and planning, for video interviews, infographics, articles, whitepaper etc.
• Editing and proofreading English & Arabic content
• Certified AdWords mobile, video, search and display advertising
• Certified Google Analytics and Google shopping
• SEO, SEM, Display and Social Advertising
• Advanced Analytics and reporting
• Advanced Website Tracking (Google Tag Manager)
• Digital Training Skills
• RFIs, RFPs, RFQs, Drafting Proposal /Contracts, Vendor Management
About the Company
entourage marketing and events management, is not just an average agency but a team of seasoned, senior level consultants who develop winning business strategies and provide marketing horsepower required to produce clear, measurable and recognizable results.
entourage is an agency that enables outstanding results to happen for companies/individuals of all sizes, in a variety of industries and geographic locations.
We, at entourage, provide full event and marketing services with clients in automotive , sports, real estate, media, fashion & beauty and corporate sectors. Though we aim to attract a broad range of clients from a variety of entities, we specialize in helping companies break into the urban market. Our talented team of professionals possess the skills to expose, brand, and market your product or service in an effective manner.
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