Direct Marketing Manager

Job description / Role

At Farah we thrive on seeing happy guests, colleagues and partners. We believe that each individual that we meet is important, and that we can make a positive difference to their lives. Our purpose is to create happiness…one smile at a time.

As the Direct Marketing Manager you will be responsible for leading the direct marketing work, reviewing and revising practices based on success measured against agreed KPIs. She/he will be in charge of development and execution of all DM Campaigns to expand trend sales and Return on Investment, maximizing results on B2C and B2B2C promotions. She/he will also assist the Digital and Direct Marketing Director in defining the vision and the strategy for Farah Leisure Parks (Ferrari World Abu Dhabi and Yas Waterworld) customer experience for all touch points and implements this vision for all digital platforms.

- Develop and implement strategy to identify and grow revenue streams from DM activities.
- Lead the direct marketing activities to improve campaign analysis and evaluation including benchmarking key performance indicators and developing business cases with revenue management.
- Implement, measure and report performance of all direct marketing campaigns, and assess against goals (ROI and KPIs).
- Develop operational plans and budgets within direct marketing that will help deliver growth plans through effective investment.
- Promote Company service to identified potential partners to support growth in resident market.
- Ensure direct promotions, include persuasive Call-to-Actions and opportunities to collect new customer data/acquisition.
- Identify trends and insights, and optimize spend and performance based on the insights for direct marketing.
- Brainstorm new and creative growth strategies for online and marketing and promotion revenues.
- Design online, events/activations, co-marketing activities.
- Collaborate with internal teams to create appropriately tagged landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with agencies and other vendor partners as needed.

Requirements

As an ideal candidate you must:

- Have a bachelor's or master's degree in marketing, business administration, or any other field deemed relevant
- Have extensive experience of direct and digital marketing ideally in a similar industry
- Have strong background in customer acquisition, re-engagement and retention strategies
- Have strong analytical, negotiations, planning skills
- Be qualified in the areas of digital marketing and/or customer relationship management
- Be experienced in creating web-pages and online forms on various CMS platforms.
- Have experience with campaign tagging, google analytics and CRM

Interested in this opportunity? Apply now.

About the Company

UAE based entertainment company providing recreational facilities and services in the region.