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Job description / Role
Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.
Marketing Director Job Duties:
- Responsible for creating, implementing and measuring the success of: a comprehensive marketing, communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications; and, all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
- Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
- Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Executive Director and Board.
- Develop short- and long-term plans and budgets for the marketing, communications, public relations program and its activities, monitor progress, assure adherence and evaluate performance.
- Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends. Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Influences present and future products by determining and evaluating current and future market trends.
- Maintains research database by identifying and assembling marketing information.
- Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel, both paid and volunteer.
- Ensure effective management within the marketing, communications and public relations function, with provision for succession.
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Requirements
- Required qualifications: Bachelor’s degree in relevant area; Master’s degree preferred
- Minimum years of experience: 10 - 12 years
- Preferred languages: English and Arabic
About the Company
With more than 95 cafe’s opened globally, dipndip has become the fastest growing chocolate cafe in the word. dipndip delivers one of a kind chocolate creations and customer experiences that bring a smile to our cafe customers. dipndip cafe’s serve chocolate sweets, a variety of crepes and waffles, chocolate dipped fruits, chocolate based hot and cold drinks, and high-quality coffee.
The Company has offices in Dubai, Beirut, and Mississauga (Ontario, Canada). The Data Analyst will be based in the Dubai office. The Company was established in 2009 and quickly grew to encompass close to 95 locations by mid-2017. dipndip continues to open a new cafe’s every week.
The Company through its partners and franchisees has dipndip locations in the UAE, Kuwait, Saudi Arabia, Lebanon, Bahrain, Oman, Egypt, Morocco, Turkey, Ivory Coast, Malaysia, Armenia, Kazakhstan, and Panama, among other countries.