Job closed
Ref: RP957-334
Job description / Role
GENERAL DESCRIPTION
In charge of driving the online business and growth of the division:
• Negotiate and align business plans with online clients
• Be an expert of ecommerce both internally and externally
• Effectively plan and monitor business performance
• Manage the daily midterm and long term interface between the client and L’Oréal
DUTIES AND RESPONSIBILITIES
• Oversee the brand’s online sales and development of an excellent user experience and customer journey
• Drive performance, traffic & conversion to maximize sales
• Build joint business plans with key partners and manage day to day relationship
• Develops & tailor activation plan & ensure execution
• Optimize Gross to net and manage customer PnL
• Manage promo budget and track performance & ROI
• Ensure operational excellence through planning, forecasting, in collab with supply chain team
• Collaborate with cross functional teams on various tasks: Finance, operations, content, media & activations
• Set business objective to media counterparts, monitor results and recommend amendments to maximize impact
• Shares experience and best practices with Tribe members (CDO, and other E-Retail Brand Managers)
• Define Ecommerce Dashboard with clear KPIs qualitative (Sell in, Sell Out,market data & digital shelf
Requirements
KNOWLEDGE AND EXPERIENCE
• Brand vision and understanding associated with good product sensitivity
• Strong digital mindset
• Experience in E-Commerce
• Strong customer and consumer journey understanding
• Synthesis capacity, in order to share information
• Experience in collaborative work; ability to form strong relationships with various stakeholders
• Develops online content to communicate brand story while driving brand awareness, engagement and advocacy:
• Have in-depth knowledge of markets, competition, and audiences in order to curate and create relevant and engaging content that helps drive engagement.
• Lead brainstorming, ideations, and conversations around social communication direction for both big ideas for key launches and day-to-day content strategy.
• Manages day to day operation of local social accounts.
• Plan, develops and execute monthly social media content calendar.
• Optimize performance of performance media.
• Effectively track and report consumer data, insights, and learnings
SKILLS AND ABILITIES
• Highly analytical & familiar with online experiences
• Equally comfortable co-developing a strategy & also implementing it with brand teams day-to-day.
• Familiarity with Web Analytics tools.
• A confident and articulate communicator capable of inspiring strong collaboration within an organization
• Strong interest in understanding and driving user behavior
• Demonstrative skills in handling many assignments simultaneously in a fast-paced environment while maintaining attention to detail
• Analytical, process-oriented, and comfortable with data analysis tools
• Business results oriented
• Proactive, positive and innovative mind set
About the Company
For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.