Editor & Content Developer (Copywriter)

Job description / Role

About the Company

ADNOC Distribution is on a journey to change the retail landscape, delivering tangible actions to facilitate progress in providing sustainable mobility solutions for our customers. We are taking bold and transformative steps to grow our domestic and international footprint for our customers. We are customer-centric, offering digitally enabled journeys and providing innovative products and services to drive accelerated and sustainable development for the future of mobility. ADNOC Distribution markets, sells, and distributes transportation fuel to both retail and commercial customers. We also run non-fuel services at our service stations.

About the Job

As the creative copywriter responsible for the creation and production of the company's promotional materials and marketing publications, you'll craft persuasive writing to promote the sale of our products and services. A true wordsmith extraordinaire, you'll be tasked with crafting compelling and engaging copy that resonates with our target audience across various platforms.

The role involves conceptualizing and delivering impactful messaging for a range of projects, including print or broadcast materials such as newspaper and magazine ads, television commercials, direct mail campaigns, and radio announcements. You'll integrate copy with graphic images, music, and other visual/sound components, showcasing a keen understanding of brand voice, a knack for storytelling, and the ability to infuse creativity into every word.

Key Accountabilities
- Write compelling marketing and promotional materials for a wide variety of products and services.
- Produce clear and error-free content across multiple communication channels that reflects the company's voice and adheres to brand guidelines.
- Take responsibility for writing marketing publications and promotional materials.
- Develop marketing content for various media, including but not limited to magazines, newsletters, ads, websites, blogs, and social networking websites.
- Create editorial calendars and generate content for company blogs, as well as managing content posting on social networking sites.
- Collaborate with stakeholders and marketing campaign managers to understand the products and services being sold and how each client wishes them to be presented to the public.
- Engage with multimedia professionals to determine which sound and visual elements to incorporate with the copy. Also, liaise with internal and external art specialists to advise on style and copy length.
- After gathering all necessary information, commence creating a copy that persuades the target market to purchase or use the company's products and services.
- Generate copy for various marketing materials, such as articles, newsletters, speeches, and other publicity materials, employing different styles and tones to reach diverse audiences.
- Ensure the copy is creative, attention-grabbing, effective, and meets audience needs.
- Utilize various computer software programs for word processing, data entry, and conducting Internet research.

Requirements

Minimum Requirements
- Bachelor's Degree in Creative Writing, Marketing, Communications, Journalism, English or a similar major.
- At least 8 years of experience in similar field working as creative copywriter or content developer.
- Must have superior writing, editing and proofreading skills,
- Understanding grammar rules and how to construct clear sentences
- Being mindful of things like flow, readability, and sentence variety
- Computer literacy, as content writers
- Ability to use computers to create projects and to communicate with their team
- An understanding of search engine optimization best practices
- The ability to cooperate with other writers and editors to complete projects
- The ability to give feedback on writing projects
- Effective presenters and work well with different personalities and across functional departments.
- Excellent listener, energetic, flexible and highly organized.

About the Company

We are one of the world's leading energy producers, and a primary catalyst for Abu Dhabi’s growth and diversification.

We operate across the entire hydrocarbon value chain, through a network of fully-integrated businesses, with interests that range from exploration, production, storage, refining and distribution, to the development of a wide-range of petrochemical products.

Since 1971, we have created thousands of jobs, driven the growth of a diverse knowledge-based economy, and played a key role in Abu Dhabi’s global emergence.

Today, we continue to look for new and innovative ways to maximize the value of our resources, pioneering those approaches and technologies that will ensure we are able to meet the demands of an ever-changing energy market, and continue to have a positive impact on the Abu Dhabi economy for generations to come.