Employer Branding Manager

Job description / Role

Synopsis

In this role, you will be responsible for developing and executing strategies to enhance our organisation's reputation as an employer of choice. You will work closely with the wider TA and HR teams and the Brand and Marketing teams to create compelling employer branding campaigns that both raise general awareness of careers at Etihad and which target the attraction of top talent for specific vacancies now and in the future. Your role will involve leveraging various channels, including social media, employer review sites, and employee testimonials, to communicate our employer value proposition effectively

Accountabilities

- Collaborate with the Total Rewards, Culture and Employee Engagement teams on developing and clearly articulating Etihad's Employee Value Proposition (EVP) and socialising this more broadly with key stakeholders
- Develop and implement comprehensive employer branding strategies aligned with the Etihad's EVP, Purpose, Vision, Mission and Values (PVMV), culture, and which strongly align with business objectives.
- Collaborate with Marketing and Branding teams to enhance employer branding efforts through targeted campaigns, events and online presence, leveraging social media where applicable
- Develop a suite of fit-for-purpose visuals for presence and campaign advertising
- Determine fit for purpose channels to promote Etihad's employer brand
- Implement initiatives to empower employees to become brand ambassadors, both internally and externally
- Produce engaging content, including videos, blog posts, and social media campaigns, to showcase our workplace culture, employee stories, and career opportunities.
- Work with TA team to monitor candidate experience and implement innovative solutions to continuously build candidate engagement throughout every touchpoint in the candidate journey
- Manage our presence on employer review sites, social media platforms, and professional networking sites to ensure a positive employer brand image
- In partnership with the TA Strategy and Innovation Manager, develop, monitor and analyse employer brand metrics, such as candidate feedback, and brand sentiment, leveraging these insights to further refine strategies
- Cultivate relationships with external partners, such as universities, industry associations, and diversity networks, to enhance our employer brand presence

Requirements

Education & Experience

- A minimum of 5-7 years' experience in employer branding and recruitment marketing within a large, complex organisation
- Bachelor degree in business administration, marketing or relevant field.
- Knowledge and understanding of high volume recruitment marketing needs, as well as those for more specific, niche recruitment
- Experience in developing and articulating Employee Value Proposition
- Proven experience in campaign design, management and measurement
- Strong understanding of branding principles and marketing techniques
- Excellent communication skills, both written and verbal
- Creative mindset with the ability to develop innovative campaigns
- Analytical skills to track and measure the effectiveness of branding initiatives
- Ability to collaborate with cross-functional teams and influence stakeholders
- Familiarity with social media platforms, employer review sites, and other relevant channels
- Strong project and programme management capabilities

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world's leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonization.

About the Company

Etihad Airways is the National Airline of the United Arab Emirates. The airline was set up by a Royal Decree in July 2003, with Abu Dhabi, the capital of the UAE, as its hub. Etihad started commercial operations in November 2003.

With Etihad, everyone who flies with us is welcomed as our guest.

This simple credo illuminates everything we do, from big things like making sure that our fleet is one of the most advanced in the sky, to small touches like letting you choose the films you watch.

Were proud to be the National Airline of the United Arab Emirates. At the crossroads between Europe and Asia, our home reflects our commitment to bringing the world closer together - as does our highly cosmopolitan staff.