F&B Marketing Manager

Job description / Role

The Marketing Manager is responsible for leading Marketing activities to ensure development , implementation and monitoring of the Marketing strategy that will raise brand awareness and drive traffic to the stores . He / she ensures that Azadea’s brands are presented in a consistent way with specifications set by the brand’s owners and assumes Marketing , public relations and corporate responsibilities .

Key Accountabilities
• Collaborate with Brand Managers, Country Managers, franchisors and media suppliers to create, plan and execute promotional programs to publicize and promote various activities or items
• Lead and perform research studies to highlight consumers’ demographics and trends
• Prepare and supervise the Marketing department’s budget and the brands’ set Marketing budgets
• Ensure proper execution of events through managing external relationships including all media & third party suppliers
• Stay up-to-date with best practices in the Marketing Management area in order to continuously deliver planned Marketing initiatives in a timely manner
• Manage the creation and maintenance of Azadea’s digital activities
• Guarantee continuous compliance with set brand advertising and Marketing standards
• Communicate effectively and efficiently with agencies across the markets while ensuring adherence to agreed procedures, cost agreements and service levels
• Ensure proper execution of events through managing external relationships including all media & third party suppliers
• Supervise and review the team's performance on a continuous basis while resolving issues and ensuring the seizing of potential cost/revenue opportunities

Requirements

• Bachelor’s Degree in Marketing or equivalent; Master’s Degree is a plus
• 8 years experience in a similar field of which 3 years in a managerial role
• Strong knowledge of key Marketing and Advertising principles in the MENA region
• Strong knowledge of market research tools and techniques
• Fluency in English
• Proficiency in MS Office

Competencies
• Communication Skills
• Customer Focus
• Decision Making
• Developing and Motivating Others
• Driving and Achieving results
• Initiative
• Strategic Thinking

About the Company

Azadea Group is a premier fashion and lifestyle retail company that owns and operates more than 50 leading international franchise concepts across the Middle East, North Africa, Asia and Europe. Since its inception in 1978, the Group has grown a substantial chain of stores representing leading international brand names in fashion and accessories, food and beverage, home furnishing, sporting goods and multimedia.With over 11,000 employees, the company boasts a solid infrastructure overseeing more than 600 stores spread across 15 countries including Algeria, Bahrain, Cyprus, Egypt, Ghana, Iraq, Jordan, Kazakhstan, Kingdom of Saudi Arabia, Kuwait, Lebanon, Oman, Pakistan, Qatar and United Arab Emirates.