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Front Desk Sales Officer


Dubai, UAE

Ref: RP788-10

Job description / Role

Employment: Full Time

Front Office Sales Officer Duties and Responsibilities

• Understand and promote company services and products.
• Inform clients about new services and discounts.
• Achieve all pre-defined sales targets and KPIs within the set timelines.
• Promote and upsell all company services, instruments and products.
• Cross-sell services and products when appropriate.
• Ensure clients renew expiring packages and payment is collected before the last paid class of the existing package.
• Convert assessment students to regular students by selling services and products.
• Convince students to sign up for longer packages.

Customer Happiness:
• Greet, welcome and direct all visitors, customers and students, with a friendly smile, as soon as they arrive at the school.
• Greet customers, students and parents of students by their first name and offer assistance.
• Establish, develop and maintain positive business and customer relationships.
• Go above and beyond the customers’ expectations and extending help.
• Greet and welcome all colleagues as soon as they arrive at the school.
• Establish, develop and maintain positive working relationships.
• Ensure awareness and be well-versed with current school policies, promotions, newsletters and announcements, issued by Management, to be able to accurately assist the customer.
• Create and maintain a family-friendly environment.
• Make the customer feel at home.
• Manage all customer problems or complaints to the best of your ability.
• Show understanding and expedite the resolution of all customer problems and complaints to maximise satisfaction. If out with your control, escalate to the direct supervisor/line manager.
• Welcome walk-ins and answer questions about services and products.
• Determine customer needs, respond to all enquiries in a courteous manner, register students and schedule assessments for customers.
• Offer refreshments, if available, and initiative small talk with all customers who are waiting in the Front Desk area.
• Answer all calls whilst maintaining a polite, consistent phone manner using proper telephone etiquette.
• Screen and forward all incoming calls as required.
• Take messages and ensure all messages are passed to the appropriate employee on a timely basis.
• Ensure that all received messages, emails and missed calls (from landline, mobile and email) are replied to as soon as possible.
• Update the Calls/Messages Log.
• Ensure quality product knowledge is provided to the customer.
• Ensure the Front Desk area environment remains quiet, calm and welcoming as per the Front Desk Guidelines.
• Support management with all internal/external school events including examinations, open days, concerts etc.
• Ensure customers and students are informed of and comply with all school policies and procedures to manage customer and student expectations. For example, Registration Terms and Conditions.

• Maintain all prospect and new and existing customer accounts by obtaining, recording and updating all customer personal and payment information using the CRM system. For example: Contact logs, student information etc.
• Use the CRM to schedule new and existing customers and students.
• Maximise teachers schedule and availability as per the scheduling policy.
• Inform the Head of Education when new teachers are required.
• Ensure student attendance is monitored.
• Make adjustments or cancellations to students’ schedules, as required and as per cancellation policy.
• Meet all customer feedback/review targets.
• Submit a report on target achievements.
• Ensure compliance with the assessment policy and procedure.
• Ensure all assessment documentation is completed and accurate.
• Manage all follow-ups. Ensure all follow-ups are documented and resolved in a timely manner.
• Send reminders to new and existing students, daily, for booked classes, assessments, payments etc.
• Distribute and collect any forms or paperwork for customer or employee completion.
• Ensure all forms and paperwork are completed accurately.
• Responsibility for the correct naming of files and documents in the OneDrive and that all files and documents are maintained in the correct folder.
• Complete the monthly Daily Time Record (DTR) for the HR Department.
• Ensure DTR is completed accurately against biometrics.
• Ensure all pending’s duties and tasks are documented on the CRM and/or are handed over to the relevant person for completion.
• Any other clerical duties such as filing, photocopying, transcribing and printing as requested by the Management.
• Obtain NOCs, work permits etc. for any school maintenance, external school events etc.
• Submit weekly videos and photographs for social media purposes.
• Prepare any weekly and monthly reports as required and submit as per the deadline.

AED 3,500 to 4,000 per month inclusive of fixed allowances.
Additional benefits: Huge Commission


• Minimum two (2) years’ experience in a similar role.
• Must have previous sales experience.
• Excellent selling, communication (fluent spoken and written English) and negotiation skills.
• Highly motivated and sales target driven with a proven track record in sales.
• Intermediate I.T. skills including MS Excel, MS Word, MS Outlook 1nd MS PowerPoint.
• Friendly and confident personality.
• Provide a high level of customer service to both internal and external customers.
• Hands on experience with office equipment i.e. photocopiers, computers, printers etc.
• Self-motivated and able to work with minimal supervision.
• Approachable and positive attitude.
• Ability to multi-task, prioritise and manage time effectively.
• Professional attitude and appearance at all times.

About the Company

Melodica Music and Dance Institutue is a music institute in Dubai, UAE established and registered under the Knowledge and Human Development Authority. Melodica have been operating since 2013 and are one of the top-rated independent music schools in Dubai with six branches across Dubai with a further four opening over 2018-2020.

Melodica is registered with ABRSM, Trinity and RAD and specialise in teaching piano, vocals, guitar, violin, drums, saxophone, flute, ballet and hip hop for all age groups. With over 100 teachers from a variety of different backgrounds and nationalities including Russia, Ukraine, Poland, Serbia, Turkey, Bulgaria, Belarus, UK, South Africa, India, Canada and US, Melodica is a truly international school.

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Sales Officer salaries in UAE

Average monthly compensation
AED 5,500

Breakdown available for industries, cities and years of experience