Global Head of Brand - Communications

Job description / Role

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A"rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

We are currently seeking an outstanding branding professional to join our Communications team in the capacity of Global Head of Brand.

Overview of the role
The Global Head of Branding will lead the strategic development and execution of the group's branding initiatives, ensuring a cohesive and powerful brand identity across all touchpoints and markets. This executive role requires a visionary leader with a deep understanding of brand strategy, consumer behavior, and market trends. The successful candidate will be responsible for shaping and communicating our brand's story, values, and promises to drive brand loyalty, awareness, and business objectives.

What you will do
- Develop and implement a comprehensive global branding strategy that aligns with the company's vision, mission, and business goals.
- Oversee the creation, communication, and consistent application of the brand's identity, voice, and messaging across all channels and platforms.
- Lead market research efforts to gain insights into customer trends, behaviors, and attitudes, using data to inform branding strategies and decisions.
- Collaborate with division marketing and sales teams to ensure brand consistency and to leverage branding opportunities in new and existing markets.
- Manage the brand portfolio, including brand positioning, launches of the group.
- Spearhead branding campaigns, from concept to execution, measuring effectiveness and adjusting strategies based on performance data.
- Provide leadership and direction to the branding team, fostering creativity, innovation, and professional growth.
- Stay ahead of industry trends, competitive landscapes, and branding innovations, applying insights to keep the brand relevant and compelling.

Requirements

Required skills to be successful
- Proven track record of developing and executing successful branding strategies that have driven growth, increased brand awareness, and enhanced brand perception.
- Strong analytical skills with experience in market research and data analysis to inform branding decisions.
- Exceptional communication and storytelling skills, with the ability to articulate the brand's vision and values compellingly.
- Creative thinker with a strategic mindset, able to see the big picture while also focusing on the details that drive brand excellence

What equips you for the role
- Bachelor's degree in Marketing, Business Administration, Communications, or related field, with a Master's degree preferred.
- A minimum of 10 years of experience in brand management, with at least 5 years in a senior leadership role managing global brands.

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Before you click "apply": Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.