Head of Marcomms & PR

Job description / Role

* Defining, optimizing and executing local-first IMC strategy
* Develop regional newsletters, brochures and other sales materials
* Create and execute effective local sales and branding campaigns

Client Details

* A multi-level marketing company

Description

* Create and update local-first strategy of Integrated Marketing Communications and communication programmers for the MENA region
* Ensure regional and market segment branding strategy is steady with QNET's global branding strategy
* Prepare, edit and proofread creative, sales-oriented corporate, promotional, product-oriented and marketing content for online channels and print
* Coordinate within the communications and marketing functions to ensure effective region specific communication tools to promote company products, services and corporate branding
* Distributing promotional material, engaging with customers' on social media and networking during marketing events
* Ensure that regional digital/social content meets the needs and interests of local audiences
* Liaise with various parties to ensure regular updates are applied across all regional mediums and channels
* Study and research various products, services, the company, and related industries within the region to enhance quality and relevance of projects
* Contribute to general creative problem-solving or project-enhancing ideas.
* Develop a marketing communications plan including strategy, goals, budget and tactics for the GCC region
* Develop media relations strategy, seeking high-level placements in print, broadcast and online media
* Coordinate all public relations activities
* Direct social media team to engage audiences across traditional and new media
* Leverage existing media relationships and cultivate new contacts within business and industry media
* Manage media inquiries and interview requests
* Create content for press releases, byline articles and keynote presentations
* Monitor, analyze and communicate PR results on a regular basis
* Explore and evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
* Build relationships with thought leaders to grow industry awareness
* Maintain a keen understanding of industry trends affecting our business and make appropriate recommendations regarding communication strategy surrounding them
* Manage our PR/communication agencies and vendors with full control and accountability on budgets

Job Offer

* A Great package and the chance to join a diverse and forward thinking team

Requirements

* A strong background in copywriting or writing position/s (marketing knowledge is an advantage)
* At least five years' experience in communications position/s
* Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
* Exceptional fluency in spoken and written (local language) (to the same standard of a native speaker)
* Proven working experience in public relations required
* Proven track record designing and executing successful public relations campaigns at both a national and regional level
* Strong relationships with both national and regional business and industry media outlets
* Exceptional writing and editing skills
* Solid experience with social media including blogs, Facebook, Twitter, etc.
* Event planning experience
* Degree in Marketing, Advertising, Communications or a related discipline

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.