Head of Marketing and Reception

Job description / Role

Our client, a well-known medical center is currently recruiting for Head of Marketing and Reception for their Dubai location. For this role, you will have the following responsibilities:

- Sources advertising opportunities and develops relationships with key media to secure and grow media coverage both online and offline at a competitive price (digital, print, electronic, outdoor).
- Consistent quality lead generation to make sure all providers’ schedules are up to maximum capacity at all times.
- Main core focus on digital advertising and managing all in-house.
- Manages the execution of the set advertising and media plan: this includes liaison with agencies and brands for artwork adaptation and approval, reviewing ads
- Responsible for art direction and content generation.
- Provide tools and materials to enable the sales/call center team to function effectively.
- Continuous analysis of market trends and positioning of competitors.
- Analysis of customer behavior and experience data.
- Provides marketing research data by analyzing in-house sales trends
- Prepares regular reports and frequent updates to administration staff.
- Plans, organizes and attends promotional events and launches.
- Arrange outdoor and indoor marketing activities in coordination with the Doctors & other providers.
- Responsible for the advertising, copywriting, brochures, press releases, Q&As and media relations.
- Responsible for the promotion of company CSR.
- Train and monitor sales/call center staff.
- Maintains updated lists of journalists and industry related service providers
- Manages the production and distribution of all marketing & POS material including proofreading copy and liaising with designers and printers.
- Maximizes the use of all social media platforms.
- Develops the social media strategy both using organic and paid-for advertising.
- Makes sure website is constantly updated and user-friendly.
- Recruitment, induction and training of receptionists and call center agents.
- Appraisals and performance management of reception and call center staff, including regular meetings.
- Leading, monitoring, motivating, and inspiring the team; providing guidance and support.
- Reviews existing standards and procedures while implementing new best practices to ensure a seamless delivery of Front of House (FOH) Services.
- On-going development of skills and knowledge for the FOH team.
- Produces, manages, and operates the reception working schedule checking future planned absences, planning cover and ensuring overtime is provided when necessary.
- Manages implementation for any change/upgrade in software systems
- Monitors marketing campaign spending against budget and weekly reporting.
- Liaises with marketing vendors for quotes and proposals and ensures quality control for procured material.

Requirements

To be considered, you need to meet the following requirements:

- 4-6 years of experience in a similar role preferably in the healthcare industry
- Strong digital marketing skills with experience in SEO/SEM, content marketing, CRM, data analytics, storytelling, video marketing etc.
- Knowledge in Web Development is an advantage
- Strong project management and people management skills (oversees the marketing department and guides its day-to-day operations).
- Strong commercial awareness and excellent knowledge of healthcare market dynamics, local conditions, customer preferences and current trends.
- Willing to be based in Dubai

Disclaimer: Black Pearl will never ask for money or any form to charge our candidates just to process or consider their application for any of our available vacancies.

About the Company

Black Pearl is a human resources and recruitment agency that provides a holistic business and talent solution in a progressive, dynamic, and efficient way.

We pride ourselves as a unique black pearl and strive to delight our clients with a personalized partnership that helps them propel towards success.

Whether you need to find top talent, your next great job opportunity, or a consulting solution for managing your business, engaging employees, evolving your work culture, planning your people strategy, or resourcing challenges, we can help.