Industry Marketing Manager


Dubai, UAE

Ref: HP639-2475

Job description / Role

Employment: Full Time

Line of Service
Internal Firm Services

IFS - Internal Firm Services - Other

Management Level

Job Description & Summary
Implement marketing plans and carry out marketing activities to support the brand identity and positioning. Development of thought leadership, connecting with the Clients and Markets Business Partners to address the LoS marketing and business development needs. Support sales efforts through marketing publications and collateral on business topics most relevant to the LoS/Industry/Proposition.

Primary duties and responsibilities


- Work closely with Industry and Proposition leaders to deliver their strategic objectives, and profiling activities 
- Deliver impactful and innovative campaigns across the region with a strong focus on digital content to resonate with our client
- Abide and follow the brand of PwC Middle East and Strategy& ME in the region and ensure that the work is aligned to the overall corporate brand identity
- Deliver quality thought leadership thinking to clients, publications and collateral on business topics most relevant to them and support the brand positioning
- Work with the Events team to professionalise and deliver high quality events
- Work closely with the design team and agencies on contracted creative production
- Embrace digital tools and improve our processes
- Implement marketing training opportunities for partners and principals
Internal processes 

- Implement the regional marketing plan 
- Promote marketing activities in the region including enforcement of corporate branding and marketing strategies, implementation of branding guidelines in line with global corporate standards of the PwC network
- Work closely with creative production agencies and market research firms for marketing campaigns and development of marketing plans
- Work with the PR & Communications Team Lead on participation in marketing events, industry forums and conferences in the region, and the business development team on sales activities
- Support in the measurement of the  effectiveness of marketing campaigns and produce update reports for management
- Work with the Account Drivers and Clients & Markets Director to incorporate relevant market trends and insights.  
- Support Marketing Team Lead in budget preparation 
- Ensure cost efficiency of all marketing activities
- Adhere to the Marketing budget
- Review business results and ensure the adherence of the marketing activities and plan towards achieving the plan
- Responsible for people management including nurturing talent, coaching and counseling
- Develop talent within the team by providing consistent direction and support to achieve targets/service level agreements
- Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed
- Establish a healthy work environment


Knowledge, skills, and abilities


- Degree educated

- Fluency  in spoken and written English,  proficiency in Arabic is an advantage  
Overall Experience

- 5+ years of experience in the Marketing field 
Specific Experience 

- Proven track record in a marketing function 
- 2+ years of experience in the Professional Services Industry in a top tier big 4 firm specifically in PR, Communications or  Marketing is an advantage
- 2+ years  experience in a management capacity
- Industry experience within the Middle East is preferred

Knowledge and Skills

- In depth knowledge of Marketing and Branding principles
- In depth knowledge of the Professional Services Industry, including latest market developments, best practices and trends
- Strong knowledge of new and traditional marketing channels
- In depth knowledge of service offering for all PwC LoS and industry sectors in the Middle East
- Commercial awareness
- Knowledge of business planning and budgeting
- Excellent communications (verbal and written) skills, including public speaking and interviewing skills, and ability to represent the organization in diverse forums
- Subject matter expertise in marketing and branding
- Knowledge of monitoring effectiveness of marketing campaigns
- Solid knowledge of corporate reputation and business ethics
- Knowledge in  online media, social media Marketing, and developing user friendly digital platforms
- Excellent Marketing research skills and conducting competitive intelligence analysis 
- Good project management skills 
- Excellent leadership and interpersonal skills 
- Significant personal presence, enabling successful interaction directly with senior consultants, clients, and knowledge professionals

About the Company

At PwC Middle East, we’ve set out an ambitious purpose and strive to live it everyday: to solve important problems and build trust in society.

We’re a community of solvers that come together in unexpected ways to build trust and create sustained outcomes. We solve important problems, support one another as we grow, develop and build fulfilling careers.

PwC provides industry-focused services for public and private clients across Assurance and Audit, Deals, Consulting, Tax and Legal. We draw on our development legacy that brings together the collective experience of over 7,000 people in our region with offices across 12 countries to solve for tomorrow.

We’re striving to consistently deliver innovative work that builds trust and delivers sustained outcomes. And we’re proud of the strength that comes from all our different backgrounds and experiences and we value everyone’s uniqueness. We thrive in uncertainty, operate with integrity and leverage the diverse perspectives of our teams.

If you’re looking for a place that fuels your ambition to make a difference, that matches your curiosity with continuous learning opportunities and reimagines ways of working to enable you to lead a more balanced life, then you’re a future PwCer.