Influencer Marketing Executive

Job description / Role

Who we are

We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.

To fuel the next stage of our growth we are looking to build a world class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey of exploring new horizons together.

We are recruiting for MAISON 21G , the first collaborative creative perfumery house for the luxury-lifestyle generation, who want to stand out from everyday scents with sustainable haute couture natural ingredients. We believe each and every one of us deserve to create their own unique scent .

We are looking for a qualified Influencer, PR and Community manager to join our perfume revolution, and engage our middle east community on Perfume creation. You'll manage the planning and execution of our social media, influencer and PR campaigns. Ultimately, you will be able to increase our brand awareness and audience engagement thanks to relevant influencer recruitment and social media engaging campaigns. You should be a 'people person' with creative skills, and the ability to moderate online and offline conversations with our community, our influencers, bloggers and journalists. Ultimately, you should be able to act as the face and voice of our brand in middle east, very closed to our founder and our distributor team.

You'll have previous experience in social media and influencer marketing and be comfortable leading your own projects. If you are a team player who displays a positive, professional attitude who knows the influencer world, then you are the person we are looking for. Interest and passion for perfume, luxury and beauty industry will be a plus!

What you'll be doing

- Set and implement social media and communication campaigns aligned with headquarter strategies: develop our monthly social media content calendar for middle east.
- Create engaging and viral content with our internal graphic designers and freelance videographers (text, images, infographics, videos, gif) for all our social media channels: Instagram, Tik Tok, YouTube: you are able to create various content types with relevant tone and style, adhering to our brand respective style guides and enhancing our founder unique story.
- You will produce your own inspiring, creative, innovative multimedia content which promote audience engagement in line with brand guidelines and overarching marketing objectives
- You need to have a sense of curiosity to identify trending topics and images/ videos.
- You will conduct competitor research, brainstorm new and creative content growth strategies, identify trends and insights, and optimise content and performance based on insights.
- You will Initiate and drive influencer strategy & engagement
- Your will identify and build relationships with prominent influencers and thought leaders in middle east. Your will present Maison 21G key values to influencers and negotiate fair rates for content, and ensure relevant agreements are in place.
- Your will respond to comments and customer queries on social media in a timely manner, monitor and report on feedback and online reviews
- You are strong in project management: your effectively manage influencer's campaigns, ensuring they're delivered on time, to a high standard.
- You will analyse each influencer campaign performance, and identify successful profiles for Maison

Requirements

What you'll need to succeed

- 2 to 3 years at least of proven experience in planning and managing influencer campaigns and social media
- Commercially and creatively minded
- Proven track record in outreach influencer campaign strategies
- In-depth knowledge of social media marketing industry
- Expertise with social listening and influencer prospection tools
- Experience launching community initiatives and challenges (e.g. building creative challenges, live stream, managing ambassador program)
- Ability to identify and track relevant community metrics (engagement level, subscriptions number to our different social media)
- Excellent English and Arabic verbal and writing communication skills
- Basic skills to create content : editing photography, gifs, short video editing, stickers, stories (live + designed/posted), TikTok content
- Attention to detail and ability to multitask
- Problem solving, independent, sense of initiative
- BSc degree in digital Marketing or relevant field will be a plus

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.