Internship (Paid) - Marketing & Intent Data

Job description / Role

Quest has an internship opportunity for a Marketing Intern who will provide a hands-on experience in leveraging intent data to drive marketing strategies and campaigns. As a Marketing Intern, you will collaborate with our marketing and data analytics teams to analyze intent signals, identify potential customers' interests, and optimize marketing efforts accordingly. This role is perfect for students or recent graduates passionate about marketing, data analysis, and leveraging insights to drive business outcomes.

Responsibilities:

* Intent Data Analysis: Assist in collecting, analyzing, and interpreting intent data from various sources such as website traffic, social media engagement, and search behavior.
* Web site development through content and modifications across several platforms.
* Audience Segmentation: Utilize intent data to segment audiences based on their interests, behaviors, and likelihood to convert, enabling targeted marketing campaigns.
* Campaign Optimization: Work with the marketing team to optimize digital marketing campaigns based on insights derived from intent data analysis, maximizing engagement and conversion rates.
* Content Personalization: Collaborate with content creators to personalize messaging and content based on audience intent signals, increasing relevance and engagement.
* Lead Scoring: Support the development of lead scoring models using intent data to prioritize and qualify leads for sales teams effectively.
* Performance Reporting: Assist in tracking and reporting on the performance of marketing initiatives, providing insights and recommendations for continuous improvement.
* Competitive Analysis: Conduct competitive analysis using intent data to identify market trends, benchmark performance, and uncover opportunities for differentiation.
* Collaboration: Work closely with cross-functional teams including marketing, sales, and data analytics to align strategies and initiatives with business goals.

Requirements

Requirements:

* Currently enrolled in or recently graduated from a degree program in Marketing, Business Analytics, Data Science, or related field.
* Strong interest in marketing analytics, data-driven decision-making, and digital marketing strategies.
* Basic understanding of marketing principles and concepts.
* Familiarity with data analysis tools such as Excel, Google Analytics, Tableau, or similar software.
* Excellent analytical skills with the ability to derive actionable insights from complex datasets.
* Effective communication and collaboration skills with the ability to work in a team environment.
* Detail-oriented with a passion for problem-solving and continuous learning.
* Ability to manage multiple tasks and deadlines in a fast-paced environment.

Benefits:

* Practical experience working with real-world marketing data and tools.
* Opportunity to contribute to impactful marketing campaigns and initiatives.
* Exposure to cutting-edge marketing technologies and methodologies.
* Flexible work hours and potential for remote work options (if applicable).

Additional Details:

Working Hours: The role is either 40 hours (full-time) or 25 hours (part-time) per week, depending on your availability if you are studying.

How to Apply: To apply for the Marketing Internship - Intent Data Analysis, please submit your resume. Applications will be reviewed on a rolling basis. We look forward to reviewing your application!

About the Company

Quest Search & Selection is a specialist recruitment consultancy with over 20 years' experience in sourcing the world's best candidates for the global Retail, FMCG and Hospitality sectors.

With offices in the UK & Dubai, we have an international presence and a global reach. Our recruiters place candidates locally and internationally for a wide variety of roles focusing on the following areas:

Retail Buying & Merchandising, E-commerce & Digital, Food & Beverage, Hotels, Hospitality & Operations, Retail Stores & Operations, HR & Recruitment, Procurement, Supply Chain & Logistics, Sales & Marketing, Technical and New Product Development.

We work in partnership with our clients who range from famous international brands within the Retail, Restaurant, Hotel and Consumer products space. Our reputation is built on our in-depth understanding of the industry and our consultants' skill, knowledge and passion for their sectors.