Posted
Ref: RP714-17200
Job description / Role
Manager, Loyalty Operations, Marketing, & Communications, UAE GCC
Getting to know the role and your responsibilities:
Brand Marketing
- Ensure a comprehensive understanding of the Group's brands, standards, and DNA, preserving brand integrity in all communications and identity elements.
- Serve as the custodian for all associated brand elements, including communications, products, and services, focusing on driving brand compliance among hotels.
- Implement brand initiatives and programs in collaboration with the Hub Marketing team.
- Assist hotels in planning and managing hotel photo and video shoots and the approval process.
- Enhance the knowledge base of field marketing specialists through training and coaching.
- Support the opening of new hotels, ensuring adherence to brand guidelines.
- Regional support for LQA and BARE brand audits.
Loyalty
- Develop, execute, and analyze offers and promotional activities for ALL and Accor Plus.
- Define and communicate attractive offers and events to members (Stay, Dine).
- Drive recruitment of members through hotel and digital recruitment channels.
- Drive Loyalty KPI's for the destination and country member base.
Guest Experience
- Support Operations teams in driving regional performance of all Guest Quality metrics, including RPS/NPS.
- Monitor and drive use of systems and tools, including I-Auditor, ACDC, Pulse.
Communications & PR
- Serve as the primary contact for media requests in the UAE & GCC market.
- Coordinate and optimize media and KOL requests within and outside UAE & GCC.
- Write and distribute strategic press releases and press kits.
- Lead the organization of press interviews, inquiries, media presentations, conferences, inbound and outbound familiarization trips, and other PR events.
- Manage the PR agency (where applicable) to ensure optimal output.
- Cultivate relationships with media and KOL's) while pitching corporate and brand messages.
- Monitor media coverage in in-country publications and submit clippings.
- Support the development of relationships with in-country tourism bodies and travel partners.
- Assist General Managers and hotel communications teams in UAE & GCC with media, blogger, and influencer requests, opportunities, events, and strategies.
Requirements
What we need from you
- A bachelor's degree in advertising, marketing, communications, or related field with minimum 3-5 years of experience in a Marketing or Communications role.
- Advertising, Marketing, or PR agency experience will be advantageous.
- Strong people management skills and experience.
- Excellent communication and presentation skills in English. Any additional language i.e. Arabic, Turkish, French is preferred.
- Results-oriented mindset.
- Ability to work independently and as part of a team.
Additional Information
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
About the Company
A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.
We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.
From luxury to economy and in every corner of the globe, AccorHotels' more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.