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Market Development Manager

Goodyear Middle East

Dubai, UAE

Ref: LP227-33

Job description / Role

Employment: Full Time

Following our recent expansion in the region, we are currently looking for a Market Development Manager, to join our Dubai based Team. For this role, we are looking for an all rounded Marketing professional, who will have the following responsibilities :

• Supporting 'Go To Market' Strategy with pro-actively initiating all sell out activities in the market to support sales teams
• Managing Corporate & Market Support Fund budgets
• Leading marketing intelligence initiatives
• Monitoring customer performance
• Leading cross functional communication with other departments including Sales, Finance and other departments
• Creation of AOP for respective markets with sales teams
• Conducting periodic Competitive Analysis
• Supporting Price positioning analysis with Pricing department
• Hold the responsibility of constantly updating and optimizing Consumer or Commercial PBUs portfolio
• Ownership and leading of team for the deployment and completion of strategic
documents and projects (eg.: Compilation of AOP, MOP, Marketing AOP, etc.)
• Maintaining a continuous, up-to date dialogue with regional teams on product and initiative launches. *(Attending of all regional calls and meetings connected to the Commercial and/or Consumer PBU)
• Continuous assistance of Marketing and Communication / BTL Manager and Research Analyst on any projects connected to Consumer and / or Commercial PBU
• Owning the development of core marketing materials such as BTL materials, agency briefs, feedbacks *(e.g. storyboard/KV/Copy feedbacks etc.) yearly Marketing Roadmaps Tncl. Media Plans, etc.)
• Ownership and continuous update of Marketing / Brand training materials for newly joined members of the Goodyear MEA organization Tor Consumer and/or Commercial PBU)
• Support with ATL Communication, PR initiatives and digital execution


If you want to apply for this role you will need to following experience:

- Minimum of 5-7 years experience in a similar role, with a particular emphasis on Trade Marketing.
- You must have experience in a similar industry (Automotive/ Spare parts or Tyre).
- Excellent English writing skills.
- You are known to be pro active, passionate, and energetic professional.

About the Company

Goodyear is one of the world’s largest tire manufacturers. Worldwide we employ more than 71,000 people and manufacture our products in 53 facilities across 22 countries. Within the Europe, Middle East & Africa (EMEA) region, our team of almost 25,000 people is focused on designing, developing, producing, marketing, selling and distributing our tires and related services.

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IT Technical Support salaries in Qatar

Average monthly compensation
QAR 12,000

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