Marketing Coordinator

Job description / Role

On behalf of our client, we are seeking a Marketing Coordinator on a contract basis to boost the company's external reputation within the GCC through multi-channel planned campaigns optimizing opportunities for PR, mailings, social media, events, internal comms and other innovative channels which will help drive brand awareness in the areas the company wants to be known for.

Strategic plans and assets for multi-channel marketing

- Drive the reputation within the region for target accounts in Practice Areas (PA)/industry sectors:
- Build PA and content launch campaign plans to deliver on objectives/results sought.
- Based on the priorities of the practice and the available content, prepare the launch assets: press release, mailing text, social media texts, and visuals as well as define how to leverage events/conferences.
- Ensure stakeholder sign off and timely launch.
- Monitor and report back on the results and capture improvements needed to enhance future campaigns.

Client relationship management:
- Enhancing relationships with leaders in the GCC business community and bring the company to the top of mind.
- Primarily executed through the development and launch of local or localized global content development.
- With a deep understanding of our clients contribute to each Practice Area’s (PA) and/or Partner’s networking and marketing plans; including support of database management, event ideas and execution, as well as mailings.

Global initiatives:
- Aligning the Middle East branch with Global marketing initiatives and executing at a regional level
- Support and leverage Business Development (BD): Working with the Client Portfolio Team to better link Marketing and BD activities
- Support on internal comms across channels to inform, motivate and engage employees by sharing information concerning external launches

PR/Media Relations
- Manage relationship with, and activities of our PR agency incl. overseeing activities in conjunction with local spokespersons and the PR agency including: launch events, press releases, interviews, ad-hoc queries, local content development
- Build and maintain relationships with key editors/journalists
- Oversee media monitoring and tracking of the company, key competitors, clients/targets within regional press, and distributing relevant information and articles as appropriate
- Consult on the company's share of voice and key messaging in the media vs. competitors
- Assisting Marketing Manager with developing local ME Media Pipeline based on global and local publication calendar and assist with executing outreach
- Work with Partners/spokespersons to prepare for interviews/ press launches and conduct media training where required

Social media
- For each initiative prepare a social media plan with draft messaging, visuals and timing aligned with press interaction and other marketing activities - to create a differentiated strong social media position with longevity
- Leveraging the digital team seek to optimize campaigns and sponsorship for Facebook, Instagram and LinkedIn. Test, monitor results and adjust social media campaigns to continuously improve

Requirements

- High proficiency in MS Office, particularly Excel, PowerPoint, Word and Outlook
- Excellent oral and written communication skills in English – Arabic is a plus
- Excellent organizational skills, ability to set and be flexible with competing priorities.
- Strong ability to plan, measure and follow up
- Tenacious with follow-ups and a high attention to detail
- Ability to communicate clearly with immediate stakeholders
- Strong drive, assertiveness and sense of accountability
- Able to perform well in a fast-paced, deadline driven and service oriented environment
- Strong interpersonal skills and ability to work independently and effectively
- Team player, highly motivated, energetic, resourceful and friendly

About the Company

GG Selection is a search partner with an international presence, clients in diverse industries, and a network of talent for all levels of seniority and experience. We’re not limited by industry or geography, and we treat every brief and every client like the individual case it is — never making assumptions or taking anything for granted, and always tailoring our service to the needs we discover.