Marketing Executive

Job description / Role

We are Heartists®

"Heartist © " describes both our culture and who we are. Everything we do comes from the heart, and we're experts in what we do. Generous, attentive, and free, we ensure that everyone can come as they are, and feel like they belong. As one big team, we know that only together can we do amazing things!

We believe that the world is more welcoming when we're connected. So that we see what we have in common, instead of what sets us apart.

Life in Adagio

Stay, Live, Enjoy!

We create memories for our guests and fellow Heartists® offering personalized experiences with a Glocalized urban touch. We discover together and are flexible to our guest's discerning needs.

The Role:

- Under the general guidance and supervision of the Senior Sales Manager, and within the limits of established Accor polices & procedures, the Marketing Executive manages and enhances all aspects given to him or her towards the marketing and brand awareness in the digital space.
- Plans, directs, controls, coordinates and participates in all marketing activities.
- Promotes and maintains good communications in order to build and maintain the prestigious image of the hotel.
- Develops an annual marketing communication Plan with the Senior Sales Manager.
- Prepares annual Communication goals and budgets as outlined in the hotel's Marketing Plan and adheres to the same.
- Supervises and directs photography for advertising purpose in liaison with the Senior Sales Manager, the advertising agency and Marketing Department at Corporate Office.
- Develops and maintains media contacts, plans press conferences and other press activities. Acts as hotel's liaison with media to promote good publicity and counteract bad publicity.
- Develops co-marketing initiatives to actively promote & position the Adagio Brand and Hotel.

Key Deliverables and Responsibilities:

Planning & Organizing

- Involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes planning, advertising, public relations, event organization, product development, distribution, sponsorship and research while collaborating with Senior Sales Manager and other partners.
- Manages the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters, rack brochures, HTMLS, etc.
- Is actively involved in marketing planning and strategies with Senior Sales Manager.
- Develops and executes of the online marketing activities to drive business and enhance the brand image.
- Liaises with the Digital teams in Regional office for Digital initiatives and adhere to the same in enhancing the digital imprint of the hotel while calculating the ROI.
- Prepares a planning calendar on quarterly basis, promotions and mailer campaigns on Social Media with all departments.

Operations:

- Maximizes advertising budget by ensuring that the hotel's creative messages and media activities are in line with that of brand guidelines.
- Maintains budget control and avoids duplication of advertising appearances by channeling media placements through the respective advertising agency
- Monitors and maintains media schedules, as well as prompt settlement of accounts in coordination with Senior Sales Manager.
- Coordinates and supervises the production and quality of all posters, display and permanent & temporary signages in hotel areas.
- Distributes press releases to appropriate targeted media, locally, regionally and internationally post approval of Senior Sales Manager.
- Involves in advertising opportunities and assists Senior Sales Manager with placing adverts in the local press national or campaigns on the radio.
- Organizes photo shoots if requested & be knowledgeable of Accor photo library and its usage.
- Conducts market research/surveys, actively in marketing intelligence. Monitors competitors activities at all times including the social media platforms and reports to the Senior Sales Manager for further actions.
- Ensuring constant update of new technologies and strategies to ensure the brand remains at the forefront of online with the design.
- Tracks traffic and movement on Facebook, Instagram and other SM pages of hotels/outlets. Is responsible for amending when necessary, creates competitions, uploads pictures, reply back to customers.
- Is alert and responsible for internal hotel marketing material and implementation of brand guidelines in rooms, public areas and signages along with Heartists areas.
- Acts as a main coordinator for Facebook, Twitter, Trip Advisor, and other social media platforms
- Actively involves in suggesting ideas to enhance traffic in F&B outlets and other revenue opportunities.
- Regularly reviews competitive websites in terms of product range, marketing and other digital initiatives
- Perform other assignments as assigned by superior(s).

Administration:

- Liaises and networks with a range customers, Heartists, suppliers and partner organizations
- Coordinates with designers (if needed) and printing agencies for collateral and other marketing material.
- Maintains, updates customer databases for Marketing and uses those for Email blasts and other activities.
- Is responsible for submitting weekly marketing report with detailed activities.
- Submits Social Media penetration and ROI reports along with the SM Imprint.

Generic Aspects on Hygiene / Personal Safety / Environment/Confidentiality:

- Ensure proper care of all equipment and furniture entrusted for Heartists use.
- Be well-familiar with the hotel's policies and procedures, well-acquainted with the physical layout of the hotel and its premises and knowledgeable of the hotel's emergency procedures in regard to fire, medical, bomb threat, black-out and evacuation.
- Knows the safety regulations and ensures their application & ensures the safety of people and property in the hotel.
- Respects and ensures respect of the hotel's commitments to the "Environment Charter" of Planet 21 program (saving energy, recycling, sorting waste etc).
- Understands and strictly adhere to the Rules & Regulations established in the Employees Handbook and the Hotel's policy on Fire, Hygiene, Health and Safety.
- Ensure that confidential records and other confidential information are properly safeguarded and are not removed from the office.
- Does not disclose any financial information or any other information of the Accor Hotels.

Requirements

Our Values:

Our values are our common language, they drive us every day. Embodied in and flowing through our Heartist program, a symbol of our identity and culture, these values are the bedrock that binds us to the Group. They perpetuate and spread -beyond professions, persons, countries and cultures- the sense of hospitality and service, our strength and nourishment of the Group's success worldwide.

Guest Passion

We obsess over our customers. Our guests are the driver of our decisions and our actions. We put them first, we care for them. We go the extra mile for them. We enjoy doing it.

Sustainable Performance

We believe that hospitality has the power to unlock a better tomorrow. We act for good to support & empower the communities in which we live and protect the planet that you visit.

Respect

We are connected with the world, and to others. We enjoy the mix of cultures. We are proud of our differences. We put you first and we value you, whoever you are. We care for the planet

Spirit of Conquest

Our guests are globetrotters, and so are we. We want to be where they want to be. We explore, we initiate, and we develop. We are ambitious for our guests. We make the impossible possible, we have fun doing it.

Trust

Hospitality is a team sport, and we're stronger when we trust and support each other. We believe in natural kindness, respect our differences and value all voices. We work as one team, to say what we do, and do what we say.

Innovation

We dare to challenge the status quo. We embrace innovation and challenge ourselves to do things better and faster. We take risks, dream the impossible and make it possible.

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.