Marketing Executive - Real Estate

Job description / Role

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

To assist in the delivery of superior turnover driving plans and flawless execution. Role includes execution of the marketing plan, delivery of DFC Mall communications, development and delivery of in-mall experience events, ensuring and m anaging retailer relations , suppliers and marketing operations delivery including hoardings, artwork and total customer experience.

What you will do:

Responsible for:

Strategies and Plans:
- Contribute to the development of the Mall annual marketing plan
- Assist the Retailers and gain their commitment to of delivery of marketing plan
- Execute strategies, plans and implementation for Mall's key campaigns
- Ability to effectively communicate to the management Team to solicit buy in and ownership
- Assist to deliver post analysis for all major activity ensuring agreed debrief template is used to communicate results and learnings. Share debrief and future implications with all key stakeholders
- Monthly competitor reports.

Operations / Supplier Coordination:
- Liaises with suppliers for quotations.
- Coordinates with suppliers for installation and dismantling of signage's.
- Coordinates with the agency and suppliers on new in-mall branding or signage
- Coordinates the marketing team to install and dismantle retailers store promotions, special offers etc... mall wide.
- Liaison with suppliers for branding and all signages for mall and retailers.

Budgeting and Financial Management:
- Achieve economies of scale through sharing of best practice in the market
- Deliver marketing activities and events within the agreed budget
- Identify and implement cost savings in production and purchase of promotional materials and events items.
- Assist to effectively negotiate fee for service with external suppliers
- Assist in the delivery and Management of purchase orders, accruals and preparation of invoices for accounts payable.

Events & Promotions:
- Events & Promotions operations support.
- To assist the events and promotions team as/when required with on the ground assistance/ 3 way quotations/weekend and public holiday work schedules.
- Support event function by logging event feedback forms and registration to maintain events database
- Ensure communicating mall's activities and events to retailers, other support functions.
- Contribute to events plans and prepare logistics plan with timeline
- Negotiate deadlines and fee structure with external suppliers and ensure they are achieved
- Work with external suppliers to deliver materials, brochures, goods and service

Social Media Monitoring:

Ensure updating Social Media team with all events and Marketing activities when required

Retailers Relations:
- Assist to manage retailer relations for assigned retailers
- Ensure all retailers database up to date specifying all point of contact from operations, marketing, store managers
- Assist to communicate all marketing activities to retailers
- Organize sessions with retailers to discuss all marketing activities and manage expectations
- Assist to prepare marketing plan for retailers that will contribute to the main marketing plan
- Project planning
- Assist to develop PR plan with the assigned agency to highlight the retailers

Digital:
- Assist to update website with relevant information and timely audits
- Social audits of content v competitors
- Effectiveness review of social media activities
- Weekly content collection and liaison with retailers for content

Job Context:
- Preparation, ownership and administration of retailer engagement plan
- Events management
- Operating within agreed budget - Minimizing costs and optimizing ROI
- Negotiation with suppliers & stakeholders
- Liaise with external parties and getting the necessary leverage/ exposure for the company
- Retailer interaction, meetings, and presentations
- Commercial awareness

Requirements

Required skills to be successful:

Job specific skills:
- Planning, organization and coordination skills
- Excellent English skills
- Ability to communicate clearly and concisely
- Marketing terminology
- Team work
- Problem solving skills

Behavioural Competencies :
- Teamwork
- Good communicator,
- Eager to learn,
- Adaptability/flexibility
- Innovative

What equips you for the role:

Minimum Qualifications and Knowledge:

University degree with Marketing, Retail experience, Computer Literate and Creative skills.

Minimum Experience:
- 2-5 years' experience in a similar marketing role
- Knowledge of retail marketing, digital marketing, social media and PR
- Solid understanding of consumer behaviour
- Excellent communication skills

About Al-Futtaim Group Real Estate
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.
Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.
AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.