Marketing Manager

Job description / Role

Key accountabilities in this role will be:

- Develop marketing plans that include advertising, promotions, and sponsorships
- Managed yearly marketing budgets and tracked media performance
- Defined project scopes including objectives, budgets, deliverables, and resource allocation
- Understand print and marketing collateral production and distribution
- Analyse customer segmentation and data and use it to drive business decisions
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to the business
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Manage content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns and copywriting.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies and vendors.

Requirements

Qualifications

- Bachelor’s Degree in Marketing, Business Administration, Communications or related field

Additional information

- Transport Background
- Strong communication skills
- Experience of campaign planning and working across a range of channels including digital and more traditional offline channels.
- High level of attention to detail and a strong customer focus.
- Analytical thinking with the ability to use data to drive continuous improvement.
- Strong stakeholder management

About the Company

Trans Skills LLC is a transportation-focused recruitment, manpower supply, and training company dedicated to serving the GCC region. We are currently concentrating on recruiting as well as sourcing and supplying medium to senior level railway, aviation, land transportation and maritime professionals. Whatever experience and skills your company requires, Trans Skills will be able to supply the right personnel needed to provide the quality service you require.

We would like to pride ourselves on being ready and able to supply your organization with professionals across the various disciplines of transportation.

Trans Skills is a wholly owned subsidiary of Alserkal Group.