Marketing Manager

Job description / Role

Job Purpose

* To design, implement, and manage marketing strategies, tactical plans, and campaigns that serve achieve Air Arabia’s commercial objectives in terms of sales and market growth.
* He/she shall manage the day-to-day activities related to branding, advertising, events, and promotions across the entire network using different marketing concepts;
* Lead the market research efforts to uncover the viability of current and existing products/services and liaising with media and advertising agencies.

Key Result Responsibilities

* Creates, manages, coordinates, and executes all marketing strategies and implements tactical plans that meet and exceed company’s expectations.
* Develops innovative strategies using the “Creative and Studio” team in order to attract potential customers to the business.
* Conducts and presents competitive market research and findings to enhance strategy and planning and increase brand recognition/awareness among target customers.
* Develops unique value propositions, business partnerships, and call to action-oriented advertising and multi-channel marketing initiatives targeted towards key customer segments that increase brand awareness.
* Negotiates and secures best media buying across various markets. Manage external agencies for public relations, advertising, media buying, production etc.
* Plans, directs and implements multi-channel marketing initiatives across advertising, sponsorship, direct communications, social media, and web content. ensures public media material, layout and production are in compliance with standards.
* Performs post-promotion assessment studies and analysis to measure real impact on sales and net incremental revenue.
* Conducts and presents competitive market research and findings to enhance strategy and planning and increase brand recognition/awareness among target customers.
* Analyses market trends and recommend changes to marketing strategy based on research and analysis.
* Leads all areas of content generation and production across the department.

Requirements

Qualifications (Academic, training, languages)

* Bachelor's degree in marketing, Media Relations, Communications or equivalent from a recognized university.
* Additional qualifications in PR, Events Management, and Web-design are considered an added value.
* Certificates in Project Management, Budgeting and Cost Control are considered an advantage.
* Proficient in social media tools and applications with exposure on sites used most for marketing purposes.
* Expert in developing editorial and publication content, press releases, as well as business reports.
* Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
* Fluent in English Language, Arabic Language is essential.

Work Experience

* 5+ Years of extensive experience in Marketing and Public Relations scope of work in a similar role in any service industry (client/agency).
* Preferably in Airlines/Travel.
* Hands on developing marketing strategies and promotional campaigns to drive change in a fast-moving environment.
* Proven skills in media relations, press, events management, and creating/communicating branding concepts and themes that increase market-share.
* Possesses reasonable financial skills; must have worked on developing marketing budget forecasts based on business requirements.
* He/she must have good network and relationships with media contacts and advertising agencies.
* Knowledge in protocol/regulations related to marketing and communication.
* Cost-oriented, possesses effective persuasive, negotiation, problem solving and decision-making skills.
* Capability of understanding market trends and customer needs and employing them to create effective marketing and advertising plans and campaigns.

About the Company

Air Arabia (PJSC), listed on the Dubai Financial Market, is the Middle East and North Africa's first and leading low-cost carrier flying to over 100 destinations across the world. Air Arabia was the first airline to introduce the low-cost carrier concept in the region and is on a mission to serve all Arab countries and beyond, constantly undergoing aggressive route expansion, taking advantage of its ideally located hubs in the United Arab Emirates, Morocco, Egypt and Jordan. Over the past thirteen years, Air Arabia, through continuous market research and customer feedback, provides a range of value added services to millions of passengers who chose to fly with Air Arabia's fleet of A320 aircraft. The airline commenced operations in October 2003 and achieved financial break-even from its very first year of services and has been profitable ever since.