Marketing Manager - Chevrolet and GMC

Job description / Role

Marketing Manager - Chevrolet and GMC - KSA

- Prepare pricing strategies / positioning of all vehicles & provide support in the development of the pricing proposals.
- Lead the vehicle launch process of a new vehicle and the development of the Retail Launch Planner RLP.
- Support the regional Brand Manager in the development of consumer engagement plans.
- Drive key initiatives to achieve contribution margin (CM) & market share objectives for his/her vehicles.
- Build & improve brand health over the lifecycle of the carline.
- Development of dealer tactical initiatives.
- Preparation of briefing documents for advertising, PR and other agencies.
- Visit dealers/key city dealer groups with Regional Managers, Regional Brand Manager & SBMs and interact; discuss sales & marketing strategies, go-to-market, etc.
- Monitor vehicle customer profiles and develop/adjust plans as necessary to ensure effective consumer targeting & engagement.
- Responsible for supporting research activities that contribute to the development of effective brand communication strategies and execution.
- Develop volume and market share forecasts and targets in cooperation with Sales & Planning
- Manage the pre-allocated Consumer Influence Budget (CIB) in-line with overall brand strategy, and pre-approved plans.
- Inform functional organizations of issues that impact their contribution to brand performance
- Provider of customer and brand passion
- Preparation and Management of Local Marketing Group (LMG)
- Advocate for the customer
- Strategist for the segments
- Communicates & reports performance of all sales and marketing activities. Develop and execute corrective action plans when needed.
- Develop and execute effective marketing & communications strategies that support achieving target volumes for all Chevrolet and GMC carlines.
- Understanding the budget and effectiveness of campaigns, understanding the media landscape and media consumption of target customers
- Achieving sales targets through development and execution of effective sales and marketing strategies.
- Working with the dealers and understanding the different requirements from a customer point of view by model and market.

Requirements

- Bachelor degree required, MBA preferred
- General automotive product knowledge
- Three-plus years professional experience in automotive industry (Preferred in KSA)
- Knowledge of dealer business management

Skills:
- Interpersonal skills required for internal and external relationships
- Analytical skills
- Strong negotiating skills
- Written and oral skills
- Strong Presentation Skills
- proficiency with common computer applications

Competencies:
- drive for results
- managing & measuring work
- timely decision making
- functional expertise
- business acumen
- intellectual horsepower
- integrity & trust

About the Company

General Motors Company (NYSE:GM, TSX: GMM), one of the worlds largest automakers, traces its roots back to 1908. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. GMs largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada and Russia. GMs OnStar subsidiary is the industry leader in vehicle safety, security and information services.

With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM is headquartered in four major locations: GM Europe; North America (GMNA); South America; and GM International Operations (GMIO) is located in Shanghai, China. GMIO covers Asia Pacific and Middle East.

GM Middle East started in 1920s and the brands that are sold in the region are Cadillac, Chevrolet and GMC supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the companys operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE and Yemen in 20 dealerships.

GM has 2 facilities here in Middle East one is in Dubai World Trade Centre and the other, Middle East Distribution Corporation, which is located in Jebel Ali.