Marketing Manager - Fashion Brand

Job description / Role

Marketing Manager for Fashion Brand - salary up to 20K

The Digital Performance Marketing Manager will take responsibility for increasing the reach, conversion, and overall ROI of our branding and promotional content through paid digital channels, in support of our marketing campaign goals.

In line with our strategy, he/ she will ensure that these campaigns make a measurable commercial contribution to Si Fashion through increased customer acquisition, with a particular focus on our eCommerce channels, loyalty program and digital platforms

The below Key Performance Areas include but are not limited to:

• Owning and being accountable for our paid digital marketing strategy, budgeting, and performance across established (e.g. Facebook, Instagram, YouTube, etc.) and emerging (e.g. Snapchat and WhatsApp, TikTok, Google PPC, and GDN, etc.) channels and platforms.
• Ensuring our paid digital marketing strategy is fully aligned with our ambition to drive Si Fashion’s top-line growth through aggressive expansion of; customer reach, customer acquisition, across all MENA markets.
• Managing the development of paid digital channel media plans in accordance with the overall online marketing strategy and allocating spend appropriately.
• Contributing to the set-up of new digital campaigns, including briefing and agreeing requirements with internal and external digital advertising teams.
• Building membership/subscribers to our ecommerce loyalty programme
• Driving traffic to our ecommerce website through geo-targeted mobile campaigns
• Encouraging retention and advocacy with re-targeting techniques and using look-a-like audiences.
• Working independently and in collaboration with the Si Fashion ecommerce and B2B team to analyze results, identify actionable opportunities (targeting, creative direction, key messages, etc.) and drive performance and scale
• Ensuring campaign reports are of high quality, compiled in a timely manner, and distributed effectively to the relevant internal stakeholders.

Salary:
AED 20,000 per month inclusive of fixed allowances.

Requirements

Knowledge Needed:

• Digital media landscape and trends, proficient knowledge of digital analytics (GA) and Google Ad tools, proficient knowledge of the latest social media advertising tools and platforms, knowledge of Google Merchant Centre, a strong understanding of the MarTech landscape and likely evolution, digital native content creation.

About the Company

Genetic Callnet is a leading professional recruitment consultancy specializing in the recruitment of permanent positions on the behalf of India’s top employers.

The group operates through its 2 offices in India and 1 in UAE. Established in 2007 in Mumbai, we’ve been connecting job seekers and employers for more than 8 years.

Our role is to work with employers and job seekers to facilitate a successful match. This generally range from advising a global company on a candidate sourcing strategy to helping job seekers find their dream job.