Marketing Manager - Insurance

Job description / Role

• Drive business development and retention through the successful delivery of engaging events, webinars, video and compelling content from ideation through to contact strategy and lead management
• Lead client consulting in support of profitable business growth, ensuring effective launch and ongoing engagement with NNHS services
• Deliver customer/consumer journey mapping, utilizing business MI and insight whilst developing content and campaigns to proactively engage clients with our products and services - exploit segmentation, analytics and automation as well multi format content
• Manage relationships with key partners/suppliers/providers enhancing our industry reputation as well exploring campaigns to further drive business development
• Develop a strong understanding of HR, healthcare and corporate market trends, entrench the voice of customer at the heart of corporate strategy through working collaboratively with insight, PR and brand
• Manage Corporate literature and materials working closely with Sales to create, implement, manage and exceed their requirements for new business, cross sell and renewal conversations.
• The Marketing Manager will create shape and lead the development and delivery of communications and campaign management for intermediaries and corporate customers to support acquisition and retention of their services.
• You’ll develop a deep awareness of market, competitor and customer needs, using this to inform strategy and activity.
• You’ll develop data insights and reporting to monitor and evaluate how effective plans are to ensure we’re always learning and using our people and budget to their full potential.
• Quickly appreciate processes and activities to maintain our regulatory and compliance requirements.

Salary:
AED 15,000 to 18,000 per month inclusive of fixed allowances.
Additional benefits: annual ticket, medical and life insurance, transportation

Requirements

• Bachelor's degree or equivalent practical experience.
• Technical marketing expertise ideally marketing strategy and planning, marketing communications, campaign, and event management
• Content management and development (strength in delivering breadth and constantly looking to innovate – experience of events, e-marketing, web, social, PR, webinars, whitepapers, as well as sales collateral.)
• Relevant degree or marketing qualification
• Budget management
• Supplier management
• Excellent relationship management skills, with the ability to build a network of contacts, both internally and externally
• Strong commercial and strategic awareness with an understanding of the corporate business environment
• Understanding and experience of b2b and corporate employee healthcare benefits market
• Knowledge of the range of health insurance and health services products available both from and in the marketplace with an understanding and experience of multi-channel distribution environments
• Customer focused (internal and external) with excellent questioning and listening skills,
• A results-oriented, self-starting Marketing Manager who will work at the intersection of product development and marketing.
• You will be leading new product go-to-market strategy, product activation, and maximizing the lifetime value of our buyers and sellers at all stages of the funnel.
• Serve as a specialist on market-specific nuances, partnering with product and marketing teams to advise on opportunity sizing and prioritization across country-specific strategies
• Lead competitive analysis in individual markets to inform go-to-market plans

About the Company

One of the leading “TPA” , Third Party Administrators in Medical Insurance ; a subsidiary of a fortune 20 Multi National Company , with extensive operation across GCC prospering over the last 18 years in facilitating our customers beyond their expectations in all services on par with global standards.

We are committed in ensuring to provide high quality , superior, innovative and cost-effective business solutions in the areas of healthcare and insurance services and embrace the good will of being one among the best leading TPA’s in this region serving over 50 insurance companies , in administering their multiple policies as well as catering to self-funded schemes with both international and local policies amidst our stake holders.

It is significant to share our accolades, that we serve more than 1.4 million members whilst administering over AED 4 billion worth of claims annually through a dedicated team of 700 + medical professionals in our talent pool from different parts of the world. We are partnered with a broad global network of over 4,000 health care providers in the region and always thrive to delight our customer through every service we provide remarkably.

We believe in attracting dynamic , focused , self-motivated , professionals with industry expertise to join hands with us to move forward in a journey, which promises growth and career establishment as per each one’s skills and potential.