Job description / Role
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
The purpose of the Marketing Manager role is to lead marketing initiatives within the Quik Groceries vertical. Understanding what activities increase our revenues and building a strategy with deep insights into what works and doesn't work for our groceries business. This role requires a high level of market understanding and requires a diverse skill set across multiple areas, including marketing, PR, growth marketing, q-commerce, strategic and conceptual thinking, campaign creation, and relationship management.
What you'll do
- Building marketing plans that include promotions and partnerships to increase revenue and meet monthly targets in areas of responsibility correlated with the brand guidelines.
- Own the complete process of marketing plans across your portfolio of countries including deliveries of a strong plan on time, aligning and tracking on budgets, understanding the return on investment for marketing campaigns to build a view on their performance and hence sharing best practices.
- Identify and build user journeys to grow adoption and usage of Quik Groceries, tracking performance and optimizing as you go
- Collaborate with management and other marketing colleagues, aligning our internal goals across the guidelines of the Everything App
- Deliver a great experience to our customers; working closely with the Care team as well as CRM team to ensure that in the event of a less-than-perfect experience we quickly address it
- Forecast, measure and report results on overall KPIs of the business as well as key tactical campaigns and initiatives
- Work closely with the Growth team on performance of acquisition and cross-selling campaigns
- Maintain knowledge of geographical area of responsibility, especially major announcements, what would work and not work, and events
- Brief the central design team on all key campaigns and initiatives, maintain timelines, and execute campaigns
- Collaborate cross-functionally with product management, communications, and marketing teams
Requirements
What you'll need
- Ability to get hands-on in a complex operational environment
- Ability to manage multiple tasks and work to tight deadlines
- Strong account manager and relationship builder, an adept communicator with the ability to liaise with people on all levels
- Ability to think about process and scale above all else to work efficiently and effectively with multiple partners
- Experience handling marketing budgets and forecasting/reporting results
- Ability to develop and articulate highly successful and innovative marketing solutions and communicate a compelling vision
- Confident, outgoing, and with a predisposition to teach others
- Good technical proficiency, literacy skills and a competent computer user
- Experience working within the technology industry/start-up environment is highly desirable
- Educated to BS/MS level (or equivalent) within a subject relevant to the position such as Marketing
What we'll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
About the Company
We are a brand that aims to simplify people's lives by revolutionizing the transportation industry. A brand that strives to inspire everyone it interacts with, and supports every single person who dares to believe. #BeCareem
Careem is the MENA region's leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in 50+ cities across 11 countries and host over 6 million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.