Marketing Specialist

Job description / Role

Reporting to: Movie Marketing Manager

Objectives: To work with Marketing Manager in conceptualizing and implementing marketing plans for Gulf Film-distributed titles in the MENA region.

Main responsibilities:
• Working with Marketing Manager in conceptualizing and implementing 360 marketing campaigns for all Gulf Film-distributed titles, including but not limited to trade, media, PR and events.
• Working with Marketing Manager in maintaining relationships and coordinating with studios and licensors such as Europacorp, MGM, STX, Studiocanal, Timeless Films, Goldnet Asia and the like for all marketing related matters.
• In the absence of the Marketing Manager, creating publicity and advertising budgets and box office estimates for each title.
• In the absence of the Marketing Manager, monitoring and maintaining budgets for each title. Works with Marketing Officer to ensure initiatives do not exceed the studio and licensor-approved budgets.
• In the absence of the Marketing Manager, preparing and delivering media briefs to digital, media and PR agencies for each related movie campaign, finalizes and books the media channels accordingly.
• Providing required local marketing information to studios and licensors – dating strategy, competitive environment analysis, trailering strategy, partnership updates, junket nominations, promo item orders, press and coverage requirements, post-campaign release presentations and the like.
• Negotiating with and securing strategic and relevant global and local brand partnerships to extend the exposure and reach of the films in the region. Tasks including creation of pitch presentations, relationship management, and implementation.
• Working on a regular basis with Lebanon and Egypt sub-distributors to coordinate on their P&A budgets, publicity and media campaign plans for Gulf Film titles.
• Maintaining partner relations and implementing marketing for regional titles – French and Tagalog. This includes working with partners like ABS-CBN, The Consulate General of France in the UAE, The French Embassy in the UAE and Alliance Francaise.
• In charge of media relations, and working closely with the PR Manger and PR agency to secure proper media coverage and satisfactory review for each releases.
• Developing the weekly trailering strategy for Gulf Film titles, ensuring the exhibitor partners are programming the trailers to relevant and key releases.
• Assisting Marketing Manager in organizing Gulf Film title screenings in Festivals including Dubai International Film Festival, Cairo Film Festival, Ajyal Youth Film Festival an Beirut Film Festival to name a few.
• Working with the team in organizing and arranging premiere and events in the key markets – UAE, Qatar, Bahrain, Kuwait, Oman, Lebanon and Egypt. Leading the briefing of events agencies for big film-related events such as premieres for bit titles, talent visits and the like.
• Working on the release date strategy for all territories with the CEO, Programming and Marketing Managers. Task includes studying the release calendars for each country, and identifying the most strategizing dates to programme and release Gulf Film titles.
• Other regular tasks include: writing of quarterly Gulf Film newsletter updates, updating and maintaining the Gulf Film website.

Number required: 1
Duration: Permanent

Requirements

• Bachelor degree in Business Administration or relevant discipline from an accredited institution.
• Language: Fluent in written and oral English, Arabic and French is an advantage.
• Solid entertainment industry knowledge

About the Company

Novo Cinemas is home to the most innovative entertainment experiences in the GCC, offering each visitor A Great Time Out since 2014. We are one of the largest cinema chains in the Middle East because we push boundaries, pioneer change, and consistently strive for the "new". We began our legacy by introducing the region to such evolutionary technologies as the largest IMAX with Laser in the MENA region, online booking, e-kiosks and the first cinema-dedicated mobile app.

Novo Cinemas takes pride in showcasing the latest viewing technology, being acknowledged as the regional leader in cinema innovation when bestowed with the Most Innovative Cinema award at ComiCon ME 2017. This award is a testament to our dedication to providing customers with the most state-of-the-art movie-going experiences possible.

Our theaters are cinematic experience hubs creating lasting memories for every customer. Novo brings movies to life, letting guests choose from 2D, 3D, 4D, IMAX with Laser, ATMOS and luxury 7-Star VIP suites for their comfort. Supporting the in-theatre entertainment are bespoke gourmet menus, the latest trends in cinema snacks including frozen popcorn, fresh crepes and healthy treats. We are committed to providing every community with a personalized and outstanding entertainment experience placing cinema-goers at the forefront. Known as a destination for regional premieres, we are proud to host the most anticipated preview screenings. In addition to blockbuster releases, Novo offers corporate and private group bookings as well as alternative content such as live boxing, cricket and football matches and the performing arts. Films can be as informative as they are entertaining and Novo's commitment to education is reflected in our wide range of stunning IMAX documentary films available for private school bookings.

There are currently 158 screens across the GCC, ongoing expansion will see our numbers grow to over to 220 screens in more than 20 cinemas in four markets by 2019. Novo Cinemas. A Great Time Out! www.novocinemas.com