Marketing Specialist (F&B)

Job description / Role

Job Title: Marketing Officer
Business Unit/ Department: Marketing Department
Reports to: Operations Manager

Purpose of the Job (Overall accountability)

The candidate will be responsible for developing, implementing and tracking marketing programs that increase brand exposure for franchised casual dinning restaurants chains in the group.

He or she will require a thorough understanding of business and marketing strategy and will become the brand ambassador for Prime Hospitality and its franchise restaurant concepts. This includes excellent communication skills with restaurant staff, vendors, food writers and bloggers, Newspapers, local businesses and the community. It also requires the ability to project manage, multi-task and problem solve in a fast-paced environment and designing.

Principal responsibilities
• Understand and communicate marketing strategy and objectives to the management, restaurant management and staff
• Drafting, implementing and monitoring annual marketing budget
• Plan and execute activities that will build relationships, which will increase customer count, check average and sales
• Deploy web, social media, email, collateral, merchandise, and other communications effectively
• Establish goodwill and build relationships within the community and with SRM’s overall fast casual, QSR food concepts
• Identify and capitalize on strategic partners that complement the SRM’s brands
• Plan and execute marketing events in coordination with restaurant management and staff
• Collect and analyze data to improve marketing programs
• Advertising, Promotions, ATL, BTL and Activations
• A background in design would be greatly desirable
• Ability to assess business goals, market requirements, customers, challenges, and opportunities within the area and input that knowledge into the creation of programs, etc.
• Must be innovative, organized, efficient and able to prioritize multiple projects while working with a team
• Ability to effectively communicate with all levels of an organization
• Strong work ethic and self-starter who is a team player and comes with a can-do attitude
• Exceptional analytical and organizational, interpersonal and written communication skills
• Ability to present self professionally at all times
• Excellent time management and organizational skills
• Detail oriented, self-motivated with a strong ability to multi-task
• Ability to work creatively, independently and with a strong attention to detail
• Ability to communicate effectively in the English language, both verbally and in writing with staff and the general public
• Ability to write reports, business correspondence, and procedure manuals and designing
• Ability to demonstrate a positive attitude at all times
• Ability to keep an open and objective view
• Ability to maintain composure and stay focused
• Ability to maintain personal integrity
• Ability to work as a team, handle various projects at one time, lead others, delegate, follow up and make accurate decisions

Requirements

• Bachelor’s degree in Marketing, or similar discipline
• 3-6 years professional experience in Marketing, Public Relations, Advertising, or Publishing with a demonstrated track record of driving results
• Industry experience in managing/ marketing casual restaurant concepts with opening experience is preferred
• Should possess an entrepreneurial spirit and be creative and innovative with marketing approaches
• Proficient in Microsoft office (Microsoft Powerpoint is a must)
• Knowledge of online technology and implementation with particular interest in blogs, social networks, virtual worlds, wiki’s, mobile and other emerging trends- including but not limited to Facebook and Twitter, Instagram, and Wordpress etc.
• Superior knowledge of Social Media landscape, networks, toolsets
• Management of a professional blog for an organization and/or business

About the Company

Incepted in the late 70's, Ghobash Group has become one of the resilient business conglomerates in UAE. The privately-owned group has expanded to geographies across the Middle East, Asia, Africa and Europe through its diversified business arms.

Focused on growth through value-creation, Ghobash Group has advanced with successful milestones over the years in its business industries: Technology, Chemicals, Engineering, Oil & Gas, Water, Energy, Pharmaceutical, Retail, Trading and Real Estate.

CNS, GCG Office Imaging, Tawazon Chemical, E&I Emirates, GCG Engineering Services, Arabian Ethicals, Ataya Fashion, Prime Hospitality, and Makeen Properties. The Group has also formed Joint Ventures over the years such as Sahara Center sustaining its momentum of successful milestones throughout the years.

Sustainability, innovation, diversification, and ownership are amongst the key values the Group has been practicing for decades. Working with partners, who share the same values, the Group has added value throughout the years through profitable investment opportunities in both the private and public sectors.

In depth experience, combined with a granular knowledge of the regional economy, enables Ghobash Group to identify, and provide access to the best business opportunities across the region.

Committed to diversified growth, Ghobash Group is headquartered in the United Arab Emirates and services through its offices and factories in Saudi Arabia, Oman, India, Iraq, and Africa.

The Group values its people as family and its customers as long term partners. Embracing excellence yet keeping it personal is a key strength of the Group which is a characteristic that has not faded since its inception.

Driving success through its people and partners, with its diverse business arm, Ghobash group aims to continue to grow adding value with every opportunity, every transaction, every employee life, every partner business, every community across varied geographies.

Together we make a difference.