Job description / Role
On behalf of our client we are recruiting an experienced Social Media Coordinator and PR Specialist to join their highly professional team on a full-time basis.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Must have excellent verbal and written English skills
- Must have at least 3 years of work experience as a Social Media Coordinator
- Fully literate in both verbal and written English
- Excellent customer service skills
- Demonstrated professional collaboration and teamwork
- Commitment to continuous improvement and innovation.
The desired candidate must be a people person, an excellent team player, who is outgoing, energetic and positive with a willingness to learn and improve.
- 48 hours per week
- Paid visa and health insurance
About the Company
We are NOT just a recruitment agency. We are a PEOPLE'S Company. A team of dedicated professionals who believe in the well-being of the individual.
Cassia is a boutique healthcare recruitment company, offering high-value human resources to the growing demand of the Middle East medical industry. Our unique value proposition is based on placing highly qualified, experienced and well-prepared candidates from Western Nations into the rapidly expanding Middle Eastern healthcare market.