Job description / Role
Product Manager - Truck KSA
The Product Manager is the regional expert for his/her carlines. He/She is responsible & accountable for overall performance of all vehicles in her/his portfolio (volume and brand health equity) and making sure they fully meet the requirements of the target customer in the region
The purpose of this job is to fully optimize brand/carline volume, share and profit growth in markets through the development, implementation and management of effective lifecycle strategies and ensure that they are executed accordingly
- Brand Equity (40%) – Develop and supervise Lifecycle strategies.
- Profitability (20%) - Developing lifecycle strategies that optimize the Aggregate Contribution Margin (ACM)-based on the lifecycle stage of each product and ensure that they are executed accordingly. Provide order optimization support to dealers to avoid overaged stock and old age support
- Volume & Share (40%) - Achieving sales & share targets through development and execution of effective marketing and lifecycle strategies, employing the help of the sales team
- Develop product lifecycle strategy for each carline
- Develop lifecycle volumes, and provide input to Product definition Manager
- Develop lifecycle CIB and provide input to Product definition Manager
- Develop lifecycle trim/spec strategy and provide input to Product definition Manager
- Assess market trends and competitive developments in the region
- Develop tactical competitive activities in the region in conjunction with Dealer Marketing teams; Keeper of Competitive intelligence :- 2 way feedback
- Develop Launch campaign planners ( Comms+Marketing) based on Lifecycle strategy
- Undertake Stock & ordering analysis as well as complexity analysis and optimization on a monthly basis to optimize vehicle stock and hold OCMs with dealers to reduce mix complexity in the region
- Catalogue development
- Managing special edition sourced from the plant :- get inputs from accessories
- MY content – Change management (pre)
- MY updates/ content approval
- Develop lifecycle pricing strategy and provide input to Product definition Manager
- Develop lifecycle sales allowance strategy and provide input to Product definition Manager
- Recommend the development of all Financial Support Request (FSR) proposals based on market activity
- Leads the annual pricing process with the support of Finance & Sales
- Monitors showroom & competitive pricing monthly (at least) in top 3 markets for each vehicle Monitor Tactical Price monitoring and provide tactical pricing recommendations
- Dealer pricing communication
- Profit Optimization across all trims
- Develop launch volume proposals by dealer, with input from Sales
- Develop ordering guidelines/recommendations, and adjust based on market-performance
- Provide Sales Guide Books (Pocket Guides)
- Guide the training team in developing curriculum for launch vehicles
- Improve the product knowledge of the organization for his/her vehicles through proactive engagement with consumer-facing team-members (dealers, sales consultants, call centers, etc.)
- Provide support to the brand team to develop marketing communications briefs
- Provide support to the LMG Marketing Manager to develop strong dealer & retail plans that deliver on performance objectives
About the Company
General Motors Company (NYSE:GM, TSX: GMM), one of the worlds largest automakers, traces its roots back to 1908. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. GMs largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada and Russia. GMs OnStar subsidiary is the industry leader in vehicle safety, security and information services.
With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM is headquartered in four major locations: GM Europe; North America (GMNA); South America; and GM International Operations (GMIO) is located in Shanghai, China. GMIO covers Asia Pacific and Middle East.
GM Middle East started in 1920s and the brands that are sold in the region are Cadillac, Chevrolet and GMC supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the companys operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE and Yemen in 20 dealerships.
GM has 2 facilities here in Middle East one is in Dubai World Trade Centre and the other, Middle East Distribution Corporation, which is located in Jebel Ali.