Job description / Role
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. The Product Strategy and Operations (PSO) team's mission is to lead the change & be the driving force to turn product to market success. We do this by focusing on helping build great products, driving GTM strategy for our ever-evolving ads product and automating our processes for driving customer success and internal workflows. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients. As part of the PSO team, we are looking for a product marketing professional with a background in media to lead the go-to-market for performance & brand marketing in METAP. The role involves close collaboration with both in-market sales and headquarter product teams in a high-growth environment. Abilities to self-motivate, prioritise and influence partners are key skills. Ideal candidates should have experience working with digital advertising products and also be familiar with eCommerce, retail, CPG and/or other related industries. You will be comfortable operating with a fast-paced, start-up mindset in an international and multicultural environment.
Responsibilities:
• Partner with Sales leadership, Business Marketing, and Product Marketing Managers to set long-term objectives and develop go-to-market strategies for performance and branding clients.
• Collaborate with Product Management, HQ counterparts, and Sales teams to build customer-centric solutions for our advertisers in the region.
• Develop best practices through the lens of clients to drive business outcomes for our clients.
• Partner closely with sales teams and utilize data proficiently to deeply understand pain points, formulate business requirements, and prioritize solutions to influence the direction of product development.
Requirements
Qualifications
• Bachelor's degree or above or equivalent practical experience; MBA preferred.
• 6+ years of experience in advertising technology products.
• Ability to set priorities, multi-task, and work independently.
• Track record of influencing cross-functional teams.
• Excellent communication and interpersonal skills.
• Clear communicator, capable of explaining complex concepts simply.
• A commercial mindset with a history of delivering against stretching performance goals & proving brand value.
• Strategic, has a strategic perspective about digital marketing products, their application, and potential future development.
• No previous Product Marketing experience is required.
• Proficiency in Arabic or Turkish is preferred but not required.
About the Company
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.