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Job description / Role
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. Join us. We are looking for talented individuals to join us for an internship in 2024. Internships at TikTok aim to offer students industry exposure and hands-on experience. Watch your ambitions become reality as your inspiration brings infinite opportunities at TikTok. The Product Strategy and Operations (PSO) team's goal is to drive product innovation by partnering closely with the sales team and define the global product go-to-market strategy for our ever-evolving ads product. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients. We are looking for an intern with a passion for brand & video product marketing to drive go-to-market for TikTok monetization products and play a supporting role in influencing the development of product roadmaps. As part of the PSO team, the role involves close collaboration with both sales and product teams in a fast paced, constantly evolving environment.
Responsibilities
- Partner with Sales, Business Marketing, and Product Marketing Managers to set long-term objectives and develop go-to-market strategies for key branding advertisers (Enterprise clients, agencies, as well as mid-market clients).
- Build the communication bridge between in-market and global teams, lead project management and cross-functional collaboration for product planning and launch.
- Work closely with cross-functional partners (product development, business marketing, operations) to launch and grow new ways for Branding-focused advertisers to run advertising campaigns via TikTok Advertising Manager. - Develop best practices through the lens of clients to drive business outcomes for our clients
- Partner closely with measurement teams with short-term and long-term initiatives to continuously prove Tiktok's value in driving business goals
- Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.
- Create training and enablement programs to educate and support both internal teams and educate external customers.
- Collaborate with Product Management, HQ counterparts, and Sales teams to build customer-centric solutions for our advertisers in the region.
Requirements
Qualifications
Qualifications Minimum Qualifications:
- A bachelors degree (or above) in marketing or business related subjects, graduating in 2025 and must be available in June 2024 for 3 months
- Some understanding, interest or exposure to key branding products on TikTok
- Ability to set priorities, multi-task and work independently, interest or exposure to influencing cross-functional teams - Strong written and oral communication skills, the ability to influence others and be a resourceful problem solver - Excellent communication and interpersonal skills- a 'can-do' attitude, capable of explaining complex concepts simply
- A commercial mindset with a passion for delivering against stretching performance goals & proving brand value. No previous Product Marketing experience is required
Preferred Qualifications:
- Experience in a media agency
- Experience in ads monetization business for branding solutions, influencer marketing advertising
- Proficiency in Arabic, Turkish or Russian is preferred but not required
- Ability and desire to solve complex problems with data and quantitative analytical experience
-Abilities to self-motivate, prioritise and influence partners.
-Experience or proven interest in working with digital advertising products TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
About the Company
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.