Research Analyst

Job description / Role

Overview & Scope
- Market Research expertise driving decisions to support Business plans, analyzing data for business ideation and enhancement recommendations in line with the company's Business Plan.
- Assimilation and analysis of data to develop commercially viable Products (schools / ancillary value-add), which cater to GEMS' target markets.
- Developing demand models to test projects' viability in new markets based on market research.
- Primary and secondary research to validate assumptions to enable data-driven financial models and Investment Committee propositions.
- Driving the market research and data analytics component for the financial models.
- Preparing opportunity proposals for the Investment committee.
- Preparing correspondence and infographics for thought leadership and feedback to regulators.

Key Accountabilities

Market Research & Data Analytics

Data Analytics (Internal)
- Harnessing data from Company Wide Phoenix, Salesforce & PowerBI interfaces to conduct analysis such as Student Demographic Analysis, Residential Location and Drive Time Analysis, Enquiry-Enrolment Conversion Analysis, Joiners-Leavers Analysis, Sibling Analysis, Academic Outcome Analysis, Customer Satisfaction & NPS Commentary Analysis.

Market Research (External)
- Secondary research using a variety of sources (e.g. analyst reports, market research reports, news articles, real estate and education publication and periodicals).
- Customer segmentation, market sizing, demand and competitor analysis, macroeconomic forecasting and make recommendations to support the company's Business plan.
- Designing and executing in-depth interview guides to solve the problem statement with key organizational stakeholders, industry experts, customers, Education Business Group & Reporting with recommendations.

Competitor Intelligence:
- Participate in mystery visits (i.e. attending School and Nursery events, meet the principal events for competitor schools), Site visits and detailed study of non-GEMS schools that are prospective targets for management services.
- Conducting desk research, mystery calls and tracking Competitor Social Media content to gather intelligence about non-GEMS schools.

Investment Committee (IC)/SMC Deck preparation:
- Preparing data driven, insightful and visually captivating notes and reports for the Investment Committee /SMC.

Requirements

Ed-Vantage (Management Contract Business) Process:
- Adhering a formal Decision to bid process for Management Contract opportunities.
- Developing a roadmap for the Opportunity, preparing, and pitching a 'Scope of services' to the client.
- Drafting Heads of Terms, identifying appropriate contractual risks and having them mitigated with the help of in-house legal team.

Regulatory Lobbying:
- Drafting reports and letters backed by external and internal data driven infographics to UAE Education regulators; lobbying to justify and corroborate industry feedback and narrative.

Third Party Research Engagements:
- Preparing scope of work for 3rd party research engagements.
- Aligning and curating survey designs of 3rd party research companies to help answer the problem statement.

About the Company

GEMS Education is a pioneering education company with an international network of award winning K-12 schools. Over the past 55 years GEMS has grown from one school to being a truly global company with one incredible mission – to make quality education available to every student. Over 20,000 education professionals unlock the potential of over 250,000 students across 14 countries each and every day, preparing children of all ages for real world success.