Residual Value Fleet Marketing Manager

Job description / Role

The primary contact for a defined territory focusing on the implementation, management, and ongoing development of the GM Certified Pre-Owned Vehicle program, and is responsible for developing all marketing and communications strategies for Chevrolet and GMC Fleet.

Key Responsibilities:

Residual Value & CPOV
- Primarily responsible for implementing, managing and developing the GM Certified Pre-Owned Vehicle program with the GM Dealer network in a defined geographical territory.
- Identify opportunities to improve the residual value of GM vehicles in conjunction with the GM Certified Pre-Owned Vehicle program.
- Achieve business KPIs.
- Key responsibility to improve Residual Values of GM vehicles.

Achieve following objectives:
- Sales Target for used vehicle sales within territory
- Implement processes at dealer level to support the GM Certified Pre-Owned Vehicles standards for preparation and sales practice
- Ensure Corporate Identity and merchandising standards are complied with to raise brand recognition for GM Certified Used Vehicles.
- Encourage dealer participation throughout the region.
- Certified Pre-Owned Vehicle market share growth
- Maintain minimum training standards within Dealers.
- Complete appropriate visit reports for all dealer visits

Fleet Marketing
- Development of dealer tactical initiatives.
- Preparation of briefing documents for advertising, PR and other agencies.
- Visit dealers/key city dealer groups with Regional Managers, Regional Brand Manager & SBMs and interact; discuss sales & marketing strategies, go-to-market, etc Retail and Fleet.
- Monitor vehicle customer profiles and develop/adjust plans as necessary to ensure effective consumer targeting & engagement.
- Responsible for supporting research activities that contribute to the development of effective fleet marketing strategies and execution.
- Understanding the budget and effectiveness of campaigns, understanding the media landscape and media consumption of target customers
- Achieving sales targets through development and execution of effective sales and marketing strategies with key fleet accounts.

Requirements

- College degree preferably in business / Mechanical / Automotive engineering or equivalent experience
- General automotive product knowledge
- Target setting
- Sales Management
- Professional experience in automotive industry (Preferred in KSA)
- Knowledge of dealer business management

Skills:
- Excellent written and oral skills in English and preferably also in Arabic
- Strong interpersonal skills required for internal and external relationships
- Excellent analytical skills to be able to interpret data
- Excellent problem solving skills to identify and resolve problems
- Very good project management skills to manage own projects and tasks
- Very good leadership skills
- Excellent presentation skills
- Very good computer skills in MS Office, particularly in MS Excel and Power Point

Competencies:
- Creativity
- Decision Quality
- Customer focused
- Ability to perform as a consultant

About the Company

General Motors Company (NYSE:GM, TSX: GMM), one of the worlds largest automakers, traces its roots back to 1908. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. GMs largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada and Russia. GMs OnStar subsidiary is the industry leader in vehicle safety, security and information services.

With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM is headquartered in four major locations: GM Europe; North America (GMNA); South America; and GM International Operations (GMIO) is located in Shanghai, China. GMIO covers Asia Pacific and Middle East.

GM Middle East started in 1920s and the brands that are sold in the region are Cadillac, Chevrolet and GMC supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the companys operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE and Yemen in 20 dealerships.

GM has 2 facilities here in Middle East one is in Dubai World Trade Centre and the other, Middle East Distribution Corporation, which is located in Jebel Ali.