Retail Marketing Manager -Multinational Cosmetic Brand -Arabic Speaker

Job description / Role

Retail Marketing Manager - Multinational Cosmetic Brand - Preferably Arabic speaking

Luxury Cosmetic client is looking for an Arabic speaking "Retail Marketing Manager", assisting the Head of Marketing Manager in deploying the brand strategy to generate traffic in store, increase average baskets and customer frequency. The candidate is responsible for setting up the store animation action plan and build customer knowledge in order to improve store profitability. He/She is responsible for making sure that the human capital in his/her area are aligned on strategy, ensuring excellence of marketing performance.

Some of the Main responsibilities are:
- Drives traffic to store & improves store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross sell & up sell sales and services
- Sets with Head Of Marketing & Implements marketing strategies & action plan to improve brand’s performance
- Is responsible for consumer knowledge, segmentation and lifecycle by country/city/store
- Supervises the execution of the marketing action plan of the local markets & analyzes results (Store events, direct marketing, promotions…)
- Optimizes service with the GO PRO team & in-store experience
- Defines action plan per store
- Monitors Store KPI’s
- Reports to Head Of Marketing
- Plans & eventually launches the CRM & Loyalty program

Key Technical Competencies:

Actionable consumer and shopper insights
- Develops a long term view on the data and research requirements for the brand, categories and stores.
- Focus deployed to generate powerful consumer & shopper insights and building clear segmentation.
- Ensures all actions in the business are rooted in consumer and shopper insight.

Actionable consumer and shopper insights

Performance Monitoring
- Uses their understanding of KPIs to set realistic but stretching targets for the team and drive behavior change in the organization, where needed.
- Encourages a culture of performance monitoring and values early identification of issues with proposed solutions. Makes decisions on actions and ensures they are followed through.
- Focuses the performance reviews on action and solutions not blame and finger-pointing

Innovation
- Creates an environment receptive to new ideas and challenges the team to consider new approaches that have the potential to step change business performance.
- Ensures the organization draw learning from innovation successes and failures equally

Brand and Category Strategy
- Applies in depth knowledge of market dynamics, consumer & shopper insights and brand strength & weaknesses to break down the overall brand ambition into specific, measurable objectives with quantified financial goals.

Integrated Brand Communication
- Understands the target consumer, the different media choices and is able to contribute to insightful consumer and shopper touch point ideas.
- Has knowledge of the main principles that determine communication effectiveness. (impact, branding, message)

Requirements

The ideal candidate has 5 to 7 years of retail experience; cosmetics industry is a plus Marketing of global brands in FMCG, Luxury, B to B, Brand development, Digital marketing, Retail Marketing, ideally for multiple networks and multiple markets

Education: a University Degree in Business or Marketing

Further Competencies:

Digital Marketing
- Has a strong understanding of the available digital options

Customer Relationship Marketing
- Ensures that the CRM initiatives are well established & managed in an integrated manner and with a clear view to establish a targeted personal relationship particularly focused on high value customers all the way to clienteling.
- Has overview of competitive strategies, shares these with their team and challenges them to devise pre-emptive and exploitative actions

Regional Brand Activity Plans
- Sets clear priorities between different activities.
- Challenges plans and budgets to create maximum through-the-line effectiveness, whilst delivering best possible ROI.
- Holds a very close relationship with the retail team to develop a passionately local mindset whilst retaining overall strategic focus and helps to mediate regional and local conflicts.
- Is able to balance the short-term pressures and long term ambitions and make difficult decisions in their tradeoffs.
- Stops any activity in the business that will ultimately harm the long term ambitions.
- Champions excellent implementation guidelines in the business and sets high benchmarks through best practice sharing.

Excellent in store execution
- Works with store and support staff to generate enthusiasm and passion for the brand and excellent implementation.
- Reviews success in the business and local markets and extracts learning and effective processes that can be replicated across the business.
- Creates and cultivates strong relationships with local stakeholders and suppliers.
- Uses the relationships to better understand the trends and developments in local markets

Behavioural Competencies
- People and Business Management

The ability to help resolve disagreements between stakeholders; the ability to understand the organization’s missions and functions; and the ability to make difficult decisions in a timely manner
- Inspirational leadership - The drive and the ability to provide direction, to motivate others, to champion change, and to support and challenge others to embrace changes
- Achievement Drive and Initiative

The drive to meet and exceed goals and standards of excellence; the ability to take prompt actions to achieve goals beyond requirements, to seek out new responsibilities and acts on opportunities
-Analytical Thinking and Problem Solving

The ability to approach data and situations logically, to break down problems into their component parts and look for underlying causes or thinking through the consequences of different courses of action
- Communication The ability to plan and deliver communications in an impactful, persuasive and tactful way Concern for Quality

The ability to check processes and tasks accurately and to ensure high quality standards and output
- Partnering and Team Working - The ability to build and maintain positive and effective relationships as well as to value the opinion of others
- Planning and Organizing - The ability to plan and prioritize work to manage time effectively and accomplish assigned tasks

About the Company

The Adecco Group is the world’s leading talent advisory and solutions company. We proudly make a difference in the working lives of 3.5 million people every year. Our culture is entrepreneurial and inclusive, and we are united by our passion for making a difference in the world of work. We work with over 100,000 organizations in 60 countries, enabling their success. We have 35,000 people working with us across more than 60 countries and territories.

Adecco has been rapidly growing in the Middle East since 2008, developing a substantial footprint throughout the region. We work across 250 different clients, Adecco has more than 62 full time employees, working in 4 offices, servicing all countries across the GCC region. We offer Temporary Staffing, Permanent Placement, Executive Search, Assessments, Visa And Payroll, Outsourcing, PRO Solutions customised as per client requirements. Adecco Middle East Head Office is based in Dubai with a branch at Abu Dhabi.