Job description / Role
TikTok is the leading destination for short-form mobile video with millions of loyal users globally. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, Tokyo and Sydney. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users. We are actively seeking a skilled professional to join our TikTok LIVE Ops team in Dubai as a Strategic Revenue Campaigns Lead. In this pivotal role, you will employ your expertise in data analysis to meticulously identify gamification strategies to influence user behavior, amplify platform activeness, and ultimately drive revenue growth.
Responsibilities: Strategic Planning:
• Develop and define the annual strategy and plan for Revenue and Activeness Events to enhance user engagement and drive revenue growth.
• Conduct market research to identify emerging trends and opportunities, incorporating insights into event strategies.
• Collaborate with cross-functional teams to align event strategies with overall business objectives.
Team Management:
• Lead and manage a team of two professionals, fostering a collaborative and results-oriented work environment.
• Provide guidance and mentorship to team members, ensuring their professional growth and development.
Event Execution: a. Strategic Event Planning:
• Develop comprehensive event plans outlining objectives, target audience, key messaging, and performance metrics.
• Collaborate with central teams to ensure seamless integration of events into the overall business plan. b. Innovative
Event Formats:
• Explore and recommend innovative event formats and technologies that engage the target audience to drive KPIs.
• Work closely with the creative team to design and implement visually appealing and interactive event experiences. c.
Audience Engagement:
• Develop strategies to enhance audience engagement during events, including interactive elements and gamification.
• Collaborate with the content team to create event-specific visual assets that resonate with the audience. d. Quality
Assurance:
• Implement rigorous quality assurance processes to guarantee flawless execution of events. e. Post-Event Analysis and Reporting:
• Lead post-event debrief sessions to gather feedback and insights from the team.
• Analyze event performance data and prepare comprehensive reports, highlighting successes and areas for improvement.
Budget Management:
• Develop and manage event budgets, ensuring cost-effectiveness and optimal allocation of resources.
• Provide regular updates on budget status and make recommendations for adjustments as needed. g.
Compliance and Risk Management:
• Ensure all events comply with local regulations and industry standards.
• Identify and mitigate potential risks associated with events, developing contingency plans when necessary.
Data Analysis:
• Utilize advanced data analytics and key performance indicators to measure the success of events and derive actionable insights.
• Conduct post-event analysis, evaluating the effectiveness of strategies and identifying areas for improvement.
• Develop and maintain comprehensive dashboards and reports for ongoing monitoring of event performance.
• Collaborate with the Data Analysis and Central team to implement modeling for future event success.
Stakeholder Engagement:
• Build and maintain relationships with key internal stakeholders, at regional and global level.
Requirements
Qualifications
• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience in a similar role with a focus on revenue and activeness events, preferably within a gaming or digital entertainment company (e.g., King, Nintendo, Roblox, EA, Tencent).
• Strong leadership and team management skills.
• Exceptional strategic thinking and planning abilities.
• Proficient in advanced data analysis techniques and the ability to derive insights for decision-making.
• Excellent communication and interpersonal skills.
• Knowledge of the MENA region and cultural nuances is highly desirable. TikTok is committed
About the Company
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.