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Job description / Role
- To prepare weekly and monthly rooms occupancy and average rate forecast through the use of Business Intelligence and Revenue Management applications (PRIO)
- To ensure optimal inventory controls are in place for FIT / Group and for the hotel as a whole.
- To monitor and constantly adapt pricing tactics in the context of competitor strategies and market fluctuations.
- To ensure the inventory distribution through all channels is in line with Hyatt's distribution strategy and closely monitor business shifts between channels (Channel Management).
- To manage the 3rd party retail channels of distribution and ensure optimal presence on their sites. Liaise with 3rd party on-line vendors on a regular basis to ensure the rate parity score of 80.
- To ensure Daily Pricing Strategies (DPS) are optimized and to review and assist in the re-design of the pricing strategies if necessary (in hotels that have converted to DPS, otherwise Rate of the Day optimization is applicable).
- Liaise with Marketing Communications Manager/ other designated channels in ensuring room rate and special offers information on the Hyatt.com is updated.
- To monitor and provide feedback on the hotel's effective use of Hyatt systems, tools and procedures in areas of business intelligence, revenue management, inventory management and dynamic pricing to maximize Hyatt's competitive advantage in the marketplace.
- To conduct training with Front Office employees to ensure correct procedures are in place at check in and check out to ensure the availability and validity of data for analysis.
- To provide the hotel Marketing Team with business intelligence based on Cognos data mining solutions and secondary resources (PMS reports).
- To provide the hotel team with external market intelligence using tools such as Competitive Intelligence, Rate View, Future Pace, and Internet web sites and other corporate resources.
- Ensure the guidelines for data collection, data input, data cleaning and data usage are being followed throughout the hotel and conduct regular training to the relevant departments.
- To conduct regular training to Front Office, Sales and Marketing, Reservations on the definition of the marketing standard codes i.e. Purpose of Visit, Rate Markets / Segmentation etc. and their importance in marketing analysis.
- To prepare all required reports and revenue meeting slides.
- To assist with reporting for monthly and weekly re-forecasting.
- To follow and encourage The People Philosophy, demonstrating and reinforcing Hyatt's Values and Culture Characteristics.
- To adhere to employee rules and regulations and policies and regulations relating to fire and hazard safety, and security, as well as grooming and personal appearance.
- To be familiar with the technical set up of the local Cognos solution, general dataflow, database structure and monthly extract procedure.
- To be familiar with the escalation procedure in case of support issues with the local Cognos solution.
- To be familiar with the technical set up and usages for all tools including revenue management system (where available) throughout the strategic marketing process.
- To maintain strong, professional relationships with relevant representatives from competitor hotels and other organizations.
- To respond to changes in the Marketing function as dictated by the industry, company and hotel.
- To understand and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health and safety.
- To attend training sessions and meetings as and when required.
- To carry out any other reasonable duties and responsibilities as assigned.
- To liaise closely with the Area Director of Sales & Marketing and other hotels Directors of Revenue Management or Revenue Managers to ensure that corporate initiatives and philosophies are consistently applied, and joint strategy is implemented when appropriate.
- To ensure the Hotel Leadership Team takes advantage of the Revenue Management Councils of Expert.
- To ensure all relevant Revenue Management Material available on Hyatt Connect is understood and available to all relevant associates of the hotel.
Requirements
Ideally with a university degree in Strategic Marketing or Hospitality/Tourism management.
Previous work experience as a Revenue Coordinator would be advantageous
Strategic orientation, as well as good problem solving, administrative and interpersonal skills are a must
About the Company
Hyatt was founded by Jay Pritzker in 1957 when he purchased the Hyatt House motel adjacent to the Los Angeles International Airport. Over the following decade, Jay Pritzker and his brother, Donald Pritzker, working together with other Pritzker family business interests, grew the company into a North American management and hotel ownership company, which became a public company in 1962. In 1968, Hyatt International was formed and subsequently became a separate public company. Hyatt Corporation and Hyatt International Corporation were taken private by the Pritzker family business interests in 1979 and 1982, respectively. On December 31, 2004, substantially all of the hospitality assets owned by Pritzker family business interests, including Hyatt Corporation and Hyatt International Corporation, were consolidated under a single entity, now Hyatt Hotels Corporation.