Senior Manager - Growth

Job description / Role

About the Company

6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencers, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi's, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC's first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms.

Role Overview
As the Senior Manager - Growth, you will spearhead our efforts in customer relationship management (CRM) and digital marketing, driving customer acquisition, retention, and loyalty. Your strategic vision and execution skills will be key in leveraging digital channels to enhance our brand's market position and achieve our growth objectives.

Key Responsibilities

- Develop and implement comprehensive digital marketing and CRM strategies to support the company's growth objectives.
- Lead the planning and execution of digital campaigns across various channels, including social media, email, SEO/SEM, and display advertising.
- Analyze customer insights, market trends, and competitive landscape to inform marketing strategies.
- Oversee the management of the CRM system, ensuring it serves as a central repository of customer information and insights.
- Drive the optimization of customer lifecycle management, including segmentation, personalization, and engagement strategies.
- Collaborate with cross-functional teams, including product, sales, and customer service, to ensure a cohesive and integrated approach to customer experiences.
- Manage the digital marketing and CRM budgets, ensuring effective allocation of resources to maximize ROI.
- Provide leadership and direction to the digital marketing and CRM teams, fostering a culture of innovation and continuous improvement.
- Stay abreast of the latest trends in digital marketing and CRM technology, applying best practices to drive growth.

Requirements

Qualifications

- Bachelor's degree in Marketing, Business, or related field. A Master's degree or MBA is preferred.
- Minimum of 7 years of experience in digital marketing and CRM, with at least 3 years in a leadership role.
- Proven track record of developing and executing successful digital marketing and CRM strategies.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent leadership and team management abilities.
- Deep understanding of digital marketing channels, tools, and best practices.
- Experience with CRM software and database management.
- Outstanding communication and interpersonal skills.
- Ability to operate in a fast-paced, dynamic environment.

Benefits

- Full-time role
- Competitive salary + bonus
- Company employee discounts across all brands
- Medical & health insurance
- Collaborative work environment
- Good vibes work culture.

About the Company

The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.

Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.