Job description / Role
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About Careem Pay Team
Careem Pay's mission is to provide essential financial services that simplify people's lives as part of an Everything app. Having recently become a regulated FinTech with the launch of its digital wallet in the UAE, Careem Pay has introduced a comprehensive suite of FinTech products. This includes peer-to-peer money transfer services, international remittances, and the One-Click Checkout feature, enabling 50 million Careem customers across the region to instantly check out on third-party merchant apps and websites.
Our team is rapidly expanding, and we are on the lookout for talented individuals committed to simplifying and enhancing the lives of people. Our team culture emphasizes collaboration, creativity, and continuous learning, fostering an environment where team members can thrive and contribute to our shared mission.
What you'll do
As a Senior Marketing Manager for Careem Pay, will lead the marketing initiatives, build and execute the marketing plan, and be responsible for the following:
- Delivering the Marketing Strategy: Execute the marketing strategy building successful initiatives that resonate with the Careem Pay brand and business goals, supporting brand awareness, customer acquisition, and growth.
- Leading Campaign Development: Manage the communications plan and calendar, oversee the campaign development process, and ensure excellence in execution, based on deep insights into user segmentation, customer needs, and competitive analysis.
- Cross-functional Collaboration: Work alongside growth managers, product managers, CRM & Ops leads, brand teams and various cross-functional teams to create integrated marketing campaigns tailored to different target audiences.
- Performance Analysis: Regularly monitor and analyze marketing metrics to optimize initiatives and improve performance. Success in this role means driving measurable growth in digital engagement, CRM effectiveness, and growth initiatives.
- Budget and Resource Management: Oversee marketing budgets and resource allocation, ensuring maximum ROI and strategic use of resources.
- Team Leadership : Mentor and manage the marketing executive, setting clear goals, providing feedback, and supporting their professional development.
- Industry know-how : Stay up-to-date with industry trends, customer needs, and competitive landscape to identify opportunities and inform marketing strategy.
Requirements
What you'll need
We're looking for a candidate who embodies our core values, with a passionate commitment to improving lives and a relentless pursuit of excellence. The ideal candidate should be able to think strategically and analytically, have experience leading cross-functional teams, and have a strong background in marketing including product marketing, digital, CRM, brand marketing, and content management. Requirements include:
- Proven Experience: At least 7 years in marketing, with 3+ years in a managerial role, preferably within the FinTech or technology/start-up space.
- Industry Knowledge : B2C experience in the FinTech sector and familiarity with the tech industry's growth dynamics.
- Educational Background: A university degree
- Collaboration Across Teams: Demonstrated success in working closely with product/technology, growth, digital, and brand teams. Hands-on experience in establishing a brand's value proposition and designing strategies to leverage this value proposition in communicating with customers to drive business growth will be considered a plus.
- Analytical and Creative Skills: Strong ability to use data to inform decisions, alongside a knack for strategic and creative thinking.
- Technical Proficiency: Experience with Customer Relationship Management (CRM) and Content Management Systems (CMS). Familiarity with marketing tools like Google Analytics and Salesforce is a plus.
- Budget Management: Experience managing budgets and allocating resources strategically to maximize ROI is essential for this role.
- Communication and Leadership : Exceptional communication and leadership skills, capable of motivating teams and collaborating effectively across functions.
- Operational Agility: Comfortable managing multiple tasks in a fast-paced environment, with a detail-oriented and aesthetically-driven approach to marketing.
- B2B Marketing Expertise: Exposure to B2B marketing is nice to have.
What we'll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
About the Company
We are a brand that aims to simplify people's lives by revolutionizing the transportation industry. A brand that strives to inspire everyone it interacts with, and supports every single person who dares to believe. #BeCareem
Careem is the MENA region's leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in 50+ cities across 11 countries and host over 6 million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.