Job closed
Ref: RP474-01
Job description / Role
Can you create a cross-channel paid acquisition strategy to drive E-commerce business?
Main Responsibilities:
- Shape and execute the Paid marketing strategy, to increase volumes and optimize spending across countries
- Ensure Paid team properly plan, execute and optimize on all AdWords, Facebook, re targeting and affiliate advertising campaigns
- Use the above channels to drive orders on both the website and App, and drive new app installs
- Responsible for Resource & Budget planning for planning across Channels.
- You will be the primary owner of key metrics like Cost per new client and Cost Per order
- Analyze and communicate relevant KPIs to the Marketing Team, as well as to the Company Management
- Drive Affiliate marketing to source and grow new marketing channels on sale share basis
- Forge relationships with marketing partners and vendors to leverage their support and expertise to drive successful campaigns
Requirements
Please Only Apply If You Have The Following:
- 5+ years specifically in Paid media, managing in full autonomy a dedicated budget (2Ml. USD+)
- 3+ years client-side, within an eCommerce business
- Hands-on experience in all campaign types is AdWords and Facebook
- Experience with Remarketing strategies and tools like Criteo or Adroll
- 1+ year experience of running feed driven campaigns like Google Shopping or FB Product ads.
- Understanding of App marketing - getting new installs & engaging with existing app users
- Solid understanding of Marketing Analytics and measuring ROI
- Well versed with Mobile Marketing Performance Tools like Adjust , Tune or AppsFlyer
- Good understanding of creative best practices for paid ads and able to direct the graphic designer
- Previous experience in multi-countries, multi-languages campaigns
- University degree in Business, Marketing, Mathematics, Statistic or other relevant fields
- Fluent in English, Arabic as a plus
Valuable Expertise:
- Strong understanding of Attribution models for Web & Mobile
- Ideally experience working in the GCC Region
- Experience working with Affiliate Marketers on a sale sharing basis
- Google Search & Analytics Certified, Facebook Blueprint certified
- Experience with data visualization tools like Power BI or Tableau
About the Company
Searchie & Searchie is a growth partner. All our Consultants are passionate about making your business grow, therefore we are not just recruiters or headhunters, we validate and screen everyone to make sure we find people who not only fit your skills requirement but also your culture. We in-depth understanding of our clients' operations and business requirements.
Searchie & Searchie are headquartered in Dubai, UAE but offer talent services all over the world, we have roles in LA, San Francisco, London, Berlin, Dubai, Abu Dhabi, Saudi, Kuwait, Oman, Bahrain, Singapore & Hong Kong.
We're proudly boutique. This means we're a high caliber tight-knit team focused on building genuine and long-term relationships with our employers, while delivering a personalised service in helping them identify and place prime candidates for available positions internationally. Some skill sets don't exist here, so our reach goes outside the region, instead of just recycling the people who are in Dubai.