Senior Visual Merchandising Manager

Job description / Role

Job Summary
The role holder is responsible for maximizing market share of the Business Unit through development and implementation of effective product presentation standards and methods, in line with the overall objectives. The job holder will also be responsible for managing the development and implementation of effective product presentation and creative displays standards to create a world class visually stunning brand proposition and in store retail environment.

Accountabilities


Core Responsibilities:
• Manages development of creative and innovative product presentation solutions for the Business Unit to maximize market share
• Plans and manages product presentation tasks to minimize expenditure and maximize productivity within the allocated budget
• Manages, conceptualizes and ensures implementation of the Brand visual Strategy
• Co-ordinates with Buyers, Marketing team, Retail Operations, Projects in determining specific product presentation needs for conceptualization and design of product presentation solutions such as fixtures, image photos and point of sale materials etc.
• Plans and develops the product presentation calendar for the Business Unit
• Ensures development and implementation of effective product presentation standards and methods
• Supervises development of creative and innovative product presentation seasonal solutions
• Coordinates with Brand Management team to maintain a detailed knowledge of the available merchandise
• Manages construction and documentation of in-store creative and window guidelines
• Plans and develops store Décor and windows
• Oversees development of plans for seasons and brand update store set up
• Conducts market research/audit/monitor competitors and understand the latest trends
• Assesses and recommends action to product presentation team regarding brand presentation issues, promotions and events, and training issues related to product presentation standards
• Coordinates with the marketing team and Retail Operations Product Presentation teams in delivering a consistent brand image in all stores
• Co-ordinates with Retail Operations Product Presentation teams for guiding stores on product presentation implementation based on store formats and brands

People Management:
• Defines goals and key performance indicators for each member of the team and ensures effective implementation of the GMG’s performance management process
• Develops talent within the team by providing guidance, mentoring and coaching to achieve the defined goals and a high performance team.
• Drives a culture of feedback and coaching in the Business Unit/ Department by providing feedback on an ongoing basis, identifying development needs and coaching the employees on the areas of improvement

Requirements

Educational Qualifications and Certificates
• Bachelor’s Degree in Sales, Marketing or equivalent
• Master’s Degree in Marketing is preferred

Experience
• A minimum of 6-8 years of relevant experience with at least 3 years in a similar role

Additional skills
• Analytical skills
• Problem Solving skills
• Design and Creative thinking ability
• Visual Merchandising processes knowledge
• Consumer behavior/market trends/market forecasting techniques knowledge

About the Company

Established in 1978, by the Baker family who still own and manage the company today, Gulf Marketing Group is one of the Middle East's leading, family owned companies. Gulf Marketing Group operates regionally, across the GCC and boasts a diverse portfolio of brands, retail outlets and services. Gulf Marketing Group subsidiaries operate in key sectors such as retail and distribution of sporting goods and lifestyle brands, health and fitness, food and food processing, integrated 3PL logistics, real estate, healthcare and pharmacies, education and technology. Since 1978, Gulf Marketing Group has introduced more than 90 international brands into the Middle East, as well as building the reputation of our homegrown brands as reliable and quality driven companies.

We are proud to be one of the top 10 retailers in the Gulf region with:

• More than three decades experience managing international brands in local environments
• A prestigious portfolio of world class brand partners
• Anchor tenancy in all major GCC shopping malls
• A proven track record of securing exclusive retail and distributor agreements
• An experienced management team
• Strong customer relationships